Apple’s latest ‘if it’s not an iPhone ad’ highlights taking photos and videos

Apple has uploaded its latest advertisement as part of its new “if it’s not an iPhone, it’s not an iPhone” marketing series. Today’s new TV ad focuses on the iPhone’s camera, photo taking capabilities, and video recording features. As it has done in past campaigns, Apple appears to be promoting pictures and videos taken by actual iPhone customers. Apple’s previous iPhone ads focused on customer satisfaction, hardware/software integration, and the App Store. Apple also recently published a new website to accompany the TV ads, which focuses on many of the same iPhone talking points.

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  1. rettun1 - 7 years ago

    I like the ad…. but the good news it apple could go back to a professional advertising agency whenever they want :)

  2. electroinsight - 7 years ago

    Song is “Be With You” by Giraffe:

    Apple Music Link:

  3. PhilBoogie - 7 years ago

    I can’t find anything in the EULA that grants Apple the right to use the photos and videos people have taken with their iPhone. So how come the article states: “pictures and videos taken by actual iPhone customers”?

    • Mosha - 7 years ago

      What did you even read….

      1. It’s possible that these images were requested by Apple, something they’ve done before. (iOS 8 default wallpaper)

      2. These images could be on any online service. E.g. Flickr. Did you read through all there terms. I’d assume no.

      Imagine that….