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Dr. Dre’s Compton streamed 25 million times on Apple Music in opening week

Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

Dr. Dre’s album “Compton: A Soundtrack” — a loose tie-in to the film “Straight Outta Compton” — had 25 million streams around the world in its first week, and also sold nearly half a million downloads through Apple’s iTunes store, Apple executives said on Sunday. “We’re beginning to show what we can do in terms of communicating music to a worldwide audience and helping artists at the same time,” said Jimmy Iovine.

Unfortunately, the NYT report that quotes the statement does not break down whether the number consists of full-album listens or aggregated streams across individual songs. The same report also says that Apple is “expected to begin an extensive marketing push for Apple Music this month, with television commercials and outdoor billboards that could help raise the service’s profile and put more pressure on Spotify,” but the campaign actually already began earlier this month.

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Comments

  1. nelson1112233 - 9 years ago

    The album is spectacular, tough. A masterpiece!

    • Catherine Rot - 9 years ago

      This comment and the title of the article perfectly demonstrate what Apple Music is about. McMusic for the masses.

      I have been with Apple Music for a month now. They are missing 90% of the artists I listen to, most of the rest 10% have incomplete or poor selection of releases. And its not like any of those is a local, unknown band.

      When my free period expires, I will continue searching for music the old, established ways that have been around since the dawn of the internets.

      Had to rant. To disturb the flock.

      • galley99 - 9 years ago

        If you don’t spend your weekends poring through the bins in record stores, you’re doin to wrong!

      • Andrew Messenger - 9 years ago

        You say all of this like it’s Apple’s fault that the artists you like have chosen not to include their libraries on Apple Music. Apple Music is just a medium. Anyone can be on it. Hell, even I have my music that I recorded in my attic on there. It’s not like Apple selectively chose to leave out artists. As a fan, I’d reach out to your favorite artists on twitter, email, contact form on their website, or whatever and let them know you want to see them on Apple Music. Don’t blame Apple, blame your obscure “too cool for streaming services” bands.

      • rnc - 9 years ago

        Your rant has absolutely no point.

        1st. What I listen to or not, is not of your concern.

        2nd. If you bought your music legally, import it or rip it with iTunes, it gets automatically uploaded to iCloud (doesn’t take up space), and it’s now available for streaming or downloading to all your devices.

        So, what’s really your point? Why ask, spill the hate on the Internet, ofc.

      • nelson1112233 - 9 years ago

        Look, hipster Catherine, missing artists and albums isn’t something odd for everyone, unfortainly, I also missed a lot of albums, and not those obscure. There’s an althenrnwtive for that, just download the music elsewhere, add the MP3 to iTunes, and Apple Music will enable you to stream from any device.

  2. cdm283813 - 9 years ago

    I wonder how many times was it downloaded illegally on torrent sites due to being exclusive.

    • chrisl84 - 9 years ago

      Would be interesting to hear this number!

    • rnc - 9 years ago

      1 billion times.

      If you torrent, you don’t use Spotify, so you can cancel the subscription.

  3. Catherine Rot - 9 years ago

    Andrew, thanks for your thoughts.

    1. Why should artists reach out to Apple? Are they global authority on music now?
    2. I believe you are right. Apple Music is the right thing for you. Because my choice of music is to cool. :-)
    3. In regards to the written above, I believe there was no challenge in finding whatever you recorded in your attic.

    • Andrew Messenger - 9 years ago

      You’re kidding right? I mean seriously? Do you think music ends up on Spotify, iTunes, Apple Music, etc by magic? No. Artists and/or their labels PUT their music there. I should not have to explain this to you.

    • Andrew Messenger - 9 years ago

      I can only assume you think products end up in stores because of magic too, and that manufacturers don’t do anything to get retailers to sell them. Walmart, Target… they search the world for new bullshit to sell and manufacturers just sit back and let the cash flow in.

  4. vkd108 - 9 years ago

    Dumbing down works! The dumb are getting dumber – FACT. Who in their right mind would even conceive of the idea of being curious about this so-called artist or output?

  5. Rich Davis (@RichDavis9) - 9 years ago

    Anyone count up all of the swear and vulgar words in the music soundtrack?

  6. Yoel Bereket - 9 years ago

    Dr.Dre has been killing it the past few weeks. The movie was dope and his album was dope. I found this review of the album for those who are still on the fence about giving it a listen.
    http://www.sedgwickavenue.com/reviews-2/compton-3