Apple shares new “If it’s not an iPhone, it’s not an iPhone” ad highlighting Apple Pay

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Further expanding on its recent “If it’s not an iPhone, it’s not an iPhone” ad campaign, Apple today has uploaded a new iPhone ad to its YouTube channel. This ad highlights Apple Pay, Apple’s contactless payment solution. The ad marks the first time Apple itself has advertised Apple Pay, although some banks and credit cards have run Apple Pay ads independently.

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In the ad, Apple touts that using Apple Pay is more secure than using a credit card, in addition it being faster and simpler than other payment methods. Apple also highlights the fact that Apple Pay is supported in over 1 million stores and counting.

Apple Pay is a faster, easier and safer way to pay for the things you need in over 1 million stores (and counting). It’s your wallet without the wallet part.

Apple first introduced the “If it’s not an iPhone, it’s not an iPhone” tagline earlier this summer with ads entitled “Hardware & Software” and “Love.” The former focused on how Apple is responsible for both the hardware and software features of the iPhone, with the obvious connotation being that on an Android device, the factors are handled by separate companies. The latter of the two advertisements focused on how much people love their iPhones, with Apple claiming that 99 percent of people love their device. Another ad in this series highlighted the camera capabilities of the iPhone. Apple has also shared ads focused on the App Store, as well as separate Apple Watch ads.

Today’s new Apple Pay commercial can be seen below:


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  1. matthewmspace - 7 years ago

    I think I like this ad much better than the Music ads. Anyone know the music, or was it purely created for the ad?

  2. 21ice92 - 7 years ago

    Oh man the “This is an iPhone” narration brings back the feelings of the very first iPhone.

  3. degraevesofie - 7 years ago

    I loved Apple pay on the iPhone 6, but it really shines on the Apple watch: Nothing to take out of a purse; just a quick double click on the wrist and wave the wrist.

    It’s so quick, sales clerks have been staring quite a few times wondering what happened :-/

    • incredibilistic - 7 years ago

      Agreed! I still feel a little weird or like I’m showing off. The first few times I used it I got weird stares. Now no one’s surprised or the least bit interested that I just paid for my groceries from my wrist. It’s probably less impressive because I sometimes still have to futz with the pay terminal like confirm the amount or sign the screen. I imagine the reactions are, “well what’s the point if you can’t avoid tapping the terminal?!”

      Oh well, it’s still cool and yeah, I love not having to pull my phone out of my pocket or retrieve my wallet where something — usually money — might fall out when I reach in and out of my pocket and the fact that my card can’t be skimmed during/after the transaction.

      Still waiting for restaurants to adopt Apple Pay.

      • bellevueboy - 7 years ago

        Agree. I use it at , sports authority , whole foods and trader joes. It’s done before u realize. Need this to be available at more places and more staff Need to know their stores accept it.

  4. cyanmix - 7 years ago

    i bet if apple released a mid range phone with good hardware and reasonable price they would take a lot of users from android


Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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