As we reported earlier this month, Apple today has updated its online website with deeper integration with its appointment scheduling services for the Genius Bar and in-store workshops. This change comes not far after the Apple Online Store was heavily integrated throughout the entire online site, continuing Apple’s efforts to consolidate its physical retail stores, online store, and main website.
Apple’s combined appointment scheduling service is being referred to as the “Concierge” and is deeply integrated into individual Apple Retail Store pages with today’s update, versus it previously being its own website. Also as part of today’s updates, the Workshop offerings have been consolidated into categories. There is a “Featured” category, as well as categories for “Discover,” “Organize,” “Create,” and “Business.” This separation into categories will undoubtedly make it easier for customers to find Workshops that interest them.
Apple’s new Concierge system is also more optimized for users with visual or hearing impairments. On the mobile side, the interface of Apple’s retail store appointment scheduling has also been refreshed with a new, simpler category-based interface.
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