eBay 4.0 arrives on iPhone, offers simplified selling and revamped UI


In celebration of its 20th birthday, eBay has launched a brand new mobile app with a new focus on selling and a more attractive and intuitive user interface. eBay describes the app as having a “more browsable design” with much easier access to features like top deals, promotions and events. What’s more, the seller dashboard has been refreshed to offer a more personalized look at how well you’re doing and give you relevant tools, tips and guides on how to improve.

Focused on creating more vibrancy in our marketplace, we’ve elevated selling within eBay 4.0, and have designed a more personalized experience based on a seller’s level and activity. The new app offers more information to help first-time and new sellers be successful, and a new dashboard for more regular sellers with at-a-glance activity updates. We are passionate about creating a great experience for our buyers and enabling the continued success for our sellers.

eBay 4.0 offers a new Activity feed giving consumers personalized updates on the objects and goods that are important to them. Alongside that is the new Shop tab, with a bespoke feed of items tailored for each individual user. eBay 4.0 is available to download from the App Store.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. galley99 - 7 years ago

    To say this app was “designed by chimps” would be an insult to chimpanzees. It has the same awful interface as the iPad app.

    • Thanks for the heads up. All previous versions were absolutely useless for selling and buying, though “OK” for simple item searching. Absolutely useless for managing or browsing anything in ‘My Ebay’ that you set up on the web site too.

      At least they’re consistently bad. I suppose that’s something. They must get their engineers and designers from the same place as Facebook – a street corner or a drug-fueled shooting gallery.

      • galley99 - 7 years ago

        This is also a universal app for the first time, so it’s actually an improvement on the iPad.

  2. Its dreadful – all useful functionality is now hidden behind about 3 or 4 menus, just so they can push their shops right to the forefront. really difficult o keep track of items bidding on anymore. Still no batch delete option for the hundreds of notifications you get. I wish there was a rollback option, the last version was at least useable, if flawed. Hopefully when they see a huge drop in traffic they’ll get the hint.