Apple TV pricing: $149 32GB, $199 64GB, 3rd gen $69, available October

Screen Shot 2015-09-09 at 2.24.49 PM

Apple’s just unveiled fourth-generation Apple TV will become available starting at $149 this October. That $149 will get you an entry-level 32GB model of the new Apple TV, while a 64GB version will be available for $199. The previous third-generation Apple TV will stick around for $69.

For the fourth-gen Apple TV, Apple is introducing upgraded hardware with a brand new remote control, an App Store, and an all-new operating system that includes an updated user interface and new features for users. Some of the highlight features include a new remote control with a touchpad for navigating and a built-in mic for Siri voice commands.

We have all of the details on specs and features of the revamped Apple TV here.

Author Ad Placeholder
Will only appear on redesign env.


FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel


  1. taoprophet420 - 7 years ago

    The $199 is a price I guessed forever ago, but seems steep for what they showed.

  2. rsteinla - 7 years ago

    I wish they would have discussed what the $69 ATV can and can’t do with the new TVOS

    • srgmac - 7 years ago

      Yeah…I really hope the ATV3G gets this updated OS. Has that even been confirmed yet? If it doesn’t that will really suck, as this is pretty much a software update only, the box itself has no new major features. I wonder if the new remote can work with the ATV3G? I don’t see why it wouldn’t be able to, just off the top of my head.

      • Evan - 7 years ago

        The hardware of the new Apple TV allows it to run the more advanced tvOS. Don’t expect any changes to aTV3 besides possible new icons skins to match the look of the new tv. That would be the extent of upgrading anything on the now 4 year old device.

    • rettun1 - 7 years ago

      I took a look at the Apple website on the comparison page they put up for the two ATV’s. The $69 ATV does not get siri or 3rd party controller support (obviously), it does not get an app store, and it does not get Apple Music. Im not really sure whats left for it TO get :( Maybe TVOS is just for the new model? They likely would have mentioned it if the old model was getting the update, instead of adding in “oh yeah and we’re still keeping the old Apple TV for $69” after talking about the new model for 30 minutes.

  3. Oliver Slawik - 7 years ago

    what a revolutionary design, really

  4. mojodk - 7 years ago

    24p? Power consumption? How do we charge remote – via the USB-C port?

  5. Leonardo Maracino - 7 years ago

    SOOOOOOO disappointed.
    Years and years of development.. FOR THIS??? Even I could’ve came with something better. No “WOW” effect at all.

    • srgmac - 7 years ago

      I wouldn’t say it’s a total disappointment, the remote is very neat, and the new voice functionality is great, I thought — especially the “what did she say?” siri thing where it will automatically go back 30 seconds and turn on captions. That’s pretty cool — but again, all of this is mainly software updates, and the new hardware remote could work just as well as software running on an iPhone or iPod Touch, if Apple cared enough to code it.

      • Jim Hassinger - 7 years ago

        If Mr. Maracino thinks he can do better, why doesn’t he try it?

  6. sevallis - 7 years ago

    I am truly disappointed that they removed the Toslink optical audio out port. That was the best option for audio routing on my older entertainment equipment.

    My TV doesn’t have HDMI audio pass through, and my surround sound speakers only have optical in for digital audio.

    • I didn’t realize that. Bad move Apple. I think my TV has that as I run HDMI’s to it and one optical to my receiver but I envisioned a different set up in the future and planned on using the optical out. Strange choice.

      • fuzzinla - 7 years ago

        Based on the description of your set up…. I would invest in an AV receiver upgrade before I would consider buying ANY other equipment- period.

  7. Buzzy T Jordan - 7 years ago

    All of you all must be Apple haters. Nothing makes you happy. If you can’t afford that price for an Apple TV than you are either pitiful or either just plain broke. And want somebody to give you something. If you can’t afford Apple or whatever go bye you an android or something. The Apple TV is a game changer.

  8. vandy75 - 7 years ago

    What is the advantage of the 64G over the 32G? Thanks.

    • srgmac - 7 years ago

      More app space, more storage space for caching movies? Maybe they will finally let you download movies directly to the device, although I doubt it. It’s probably just for app space.

  9. srgmac - 7 years ago

    No 4K, and 10/100 ethernet…for 200 bucks. Hah! Although the remote is great, why couldn’t that be made into an app for an iPhone or iPod touch? Every single thing that remote can do, an iPhone / iTouch can do, probably better…So this gives them absolutely no incentive at all to update the absolutely shite apple remote app. Awesome…

  10. Jim Hassinger - 7 years ago

    I’m getting one. Looks like just what I want. As for the $69 set, no app store for sure. No storage. Top limit, 1080p. Same hardware as before.

  11. RP - 7 years ago

    I won’t miss my chromecast. All I need is the 32 gig model, good first step. I know next year’s model will be far better, but then I’ll just demote this one to a different room.

  12. I’m thinking I will get the 32 gig maybe just not at launch. All the Siri search features are a cool way to quickly spend more money but I don’t see myself doing that all that much. Apple music Siri control would be nice but I prefer my lossless files on the iMac. Biggest plus for me is the casual gaming but I’m growing less and less interested in that sort of thing as I get older. I’m really on the fence I’m thinking.


Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.