The day is here: Apple is holding one of its biggest events in company history. Apple is set to unveil a pair of new iPhones (the 6s and 6s Plus) two new iPads (the iPad mini 4 and iPad Pro) a revamped Apple TV set-top-box, Apple WatchOS 2, new bands, and Apple Watch Sport casing colors. We’ll be following the entire event from start to finish, and we’ll also be using this post to issue live updates of the latest information from before the event. We’ll be publishing separate articles detailing all of Apple’s major announcements, but this post will serve as a hub with direct links to all of them. Follow along with us, below:
– Tim Cook talking about the Apple Watch.
– Jeff Williams, Apple SVP of Operations, out to discuss WatchOS 2.0.
– Williams says new apps coming to WatchOS: Facebook Messenger, iTranslate, GoPro, AirStrip (Demo).
-Williams announces Hermes designed bands and watch faces, coming in October.
-WatchOS 2.0 September 16th, new Watch models and bands today.
–Tim Cook announces the iPad Pro.
– Schiller up talking about the iPad Pro: 12.9-inch screen, full-sized software keyboard, 5.6 million pixels, full iPad Air apps side-by-side.
– New photo alignment and Oxide TFT display technologies. Variable refresh rate to save screen energy.
– A9X chip in the iPad Pro: 3rd gen 64-bit chip. 1.8x faster than the A8X. Desktop class performance.
– iPad Pro faster than 80% than portables shipped in the last 12 months. iMovie on iPad Pro delivers desktop class performance, 3 streams of 4K video.
-iPad Pro has 4 stereo speakers, 10 hours of battery life, 6.9mm thin casing, 1.57 pounds.
-Apple Pencil stylus is announced. Tons of technology built in. Charges via Lightning into the iPad Pro.
– Microsoft on stage showing off updated office for the iPad Pro.
– Adobe on stage to announce new suite of apps in creativity for the iPad Pro.
– iPad Pro, $799. 32GB. $949 for 128GB. LTE models available. Pencil is $99, $169 for keyboard.
– iPad Mini 4. $399. Same specs as the iPad Air 2.
– Apple TV time.
iPhone time.
-iPhone 6s and iPhone 6s Plus: Rose Gold, Silver, Space Gray, and Gold.
-3D Touch screen announced.
– Keynote easter egg: El Capitan September 30th.
-A9 Chip, 3rd-gen 64bit chip. Optimized for real world use, more energy efficient. 70% faster than the A8 chip, 90% faster at graphics.
-Always-on Hey Siri. Twice as fast Touch ID.
-12 megapixel camera, 4K video camera, front-facing camera goes 5 megapixels with selfie flash.
– Live Photos technology.
Pre-event:
It is now 11:20 Reporters are getting badges
And we're in #AppleEvent pic.twitter.com/5MMuwublgr
— Ciara O'Brien (@ciaraobrien) September 9, 2015
– Last night we published some last minute details on today’s announcements:
- iPad Pro pricing
- tvOS name for the new Apple TV operating system
- Details on new potential Apple Watch fashion brand collaborations
- The new iPhones will have always-on “Hey Siri” support.
– Reported packaging for a Product(RED) Apple Watch Sport Band has leaked:
– Apple CEO Tim Cook is live on the scene and his shared his excitement via Twitter:
Just a few hours to go here in SF! We can’t wait to show you what we’ve been working on. http://t.co/DeBsAD67p5 pic.twitter.com/DLIPTK2m1L
— Tim Cook (@tim_cook) September 9, 2015
-We’re hearing the new Apple Watch bands will be:
https://twitter.com/markgurman/status/641633783066853376
-Also new gold and Rose Gold Sport Watches:
https://twitter.com/markgurman/status/641641926865887232
FTC: We use income earning auto affiliate links. More.
Wish the 3 GB or 6 GB mobile ram package Samsung announced today makes it into the iPad Pro.
http://global.samsungtomorrow.com/samsung-launches-industrys-first-12gb-lpddr4-dram/
Tim Cook please don’t disappoint so many of us. Lol just over 2 hours to go 😃
Like the man isn’t under any pressure already.
Surely he must have worked hard and have belief in his new releases to not be under pressure lol and have trust in his and his teams work lol
You obviously didn’t see Eddy Cue’s Apple Music presentation did you?
how is this their “biggest event in company history”??? I really hope I and the media are wrong but it just appears to be upgrades
– iphone 6s = upgrade of preexisting release
– ipads = likely just updates and alternate versions
– iwatches = new bands and OS? seriously?
– TV = this is the only thing that could be “big” but so far sounds to be just an upgrade also
He’s talking about square footage and seating capacity no doubt.
It’s the biggest event in terms of the amount of products announced in a single event and as Bruno points, the venue is huge too.
Always on Hey Siri is going to be turned off immediately because every jackass teenager is going to be activating it on everyones phones in public places
Hey siri play such and such song.
hey siri read me my text messages
hey siri seach google for filthy phrase….
teens will ruin that from being useful for a while until the new wears off
Perhaps we will see Voice Recognition added to security in iOS9?
Ok Google does that now so why isn’t it a problem for Android?
because no one cares about google features
My point is that you don’t see teens running around saying “Ok Google” do this or that. It’s not a problem so I doubt this “Hey, Siri” thing will be a problem either.
You didn’t see anyone making mobile payments before the iPhone either but Android has had wallet for years…..point is that things only catch fire when iPhone markets it. Now always on voice control will catch fire and be exploited.
Time to sit back and watch all the announcements that 9to5Mac/ Mark Gurman already confirmed ha
Will an apple 6+ case fit a 6s+ ? The seem to suggest a new case ?
Live Pictures is great – but Nokia released exactly the same thing over a year ago called Living Image. It’s not even roughly the same, but EXACTLY the same feature. Not a problem, just didn’t like they way Apple presented it as a great invention from their camera team.