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Incipio acquires Incase, adding to stable of Apple-focused case + accessory brands


Incase, maker of numerous laptop bags and cases for Apple devices, has been acquired by Incipio, the growing developer of cases, electronic accessories, and wireless speakers based in Orange County, California. Announced today, the acquisition is expected to expand Incase’s distribution and improve its logistics for further international expansion.

Known for years as one of the top Mac, iPhone, and iPod case makers featured in Apple’s retail stores, Incase even developed commemorative cases to mark the openings of new Apple Store locations, and has long maintained a reputation for high-quality products. The company was previously acquired by investment group Swander Pace Capital in 2010, and now joins the Incipio stable of brands including Braven, Tavik, and Clam Case…

“This is a monumental event for us,” says Tony Held, Incase Co-Founder and CEO. “This partnership will serve to be extremely instrumental to Incase’s growth and will provide us with the means to deliver a better experience through good design to a much larger audience worldwide.” According to the company, Incase will “continue as a stand-alone brand,” and retain its global headquarters in Southern California.


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  1. You mean brands not bands in headline

  2. Rick Sterioti - 8 years ago

    anybody know which model/brand of backpack is shown on the middle guy in the picture? thanks

    • Patrick Cheng - 8 years ago

      It will be an ‘Incase DSLR Sling Pack Pro’ if I’m not mistaken. This pro version could hold up to a 15″ laptop whereas the regular sling pack can only hold an iPad or 11″ Macbook Air (very snug). Good pack overall, however the Pro version could be quite heavy with all the tech items loaded in the bag. With that said, If you don’t need to bring a laptop along with your DSLR, I’d highly recommend getting the non-pro version. -by a happy owner of Incase DSLR Sling Pack

  3. Happy about this news! Incase made my favorites cases up until the iPhone 5. I’m not sure what happened to their case business- the slider was the best in class back then. Now, I think incipio makes some of the best cases. I use an Incipio NGP for my iPhone 6. I’ve tried several other cases and none strike the right balance of light, unobtrusive, yet still rugged and protective quite like the NGP case. It is also really inexpensive: