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Apple TV picks up Apple Music Festival channel ahead of London event kickoff


Apple Music Festival kicks off in London in just two days, and in preparation Apple TV has gained a dedicated channel for viewing the free performances from home. The Apple Music Festival channel includes a Featured section for highlighting performances, a Lineup section for following the schedule, and an About section for learning about the event. Once the festival is underway, users will be able view live performances for free right from the Apple TV.

The channel’s lineup section shows which artists are scheduled to perform including Ellie Goulding, One Direction, and The Weeknd, along with which date they’re set to play. Apple TV users can dig in and see specific times including a countdown with how many days and hours until the performance begins and a bio for each artist. Album links to iTunes are also available, but not the Apple Music streaming catalog as it’s not supported on Apple TVs older than next month’s Apple TV 4.

The Apple Music Festival starts on September 9th at The Roundhouse in London, England. Apple has ran the free festival (attendees enter a lotto for tickets) under the name iTunes Music Festival for years, renaming it after its streaming music service this year. The free event live stream and past performances can be viewed on-demand with Apple TV, iTunes, and iPhone, iPad, and iPod touch.

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  1. Santiago Medina-Saenz - 8 years ago

    The festival starts las week? “The Apple Music Festival starts on September 9th at The Roundhouse in London…”

    btw this comments interface is horrible.


Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.