Skip to main content

New HomeKit icon appears in Apple trademark filing


Last week, Apple filed a trademark request for an updated HomeKit logo under a Delaware Corporation known as iGuide LLC. The registering representative Stephen Brown has known ties to Apple, as first noted by This particular house-themed logo differs substantially from the logo used on Apple’s HomeKit development pages and within the iOS 9 settings panels. Here’s the current logo for comparison:

Screenshot 2015-09-21 12.32.03

It is unclear what this new HomeKit logo will represent, but there are a few possibilities:

The fact that Apple registered to trademark the new logo under a shell company seems to indicate bigger plans that the company does not want revealed (yet) under their own name.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel