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The 4th person in the iPhone 6s queue at one Apple Store is an iPad-based robot


Queuing at Apple Stores versus ordering online is one of those great divides. Those who queue describe it as an unmissable social experience, while those who order online see queueing as a way to get cold and wet while not getting your iPhone any earlier. But one enterprising woman in Sydney, Australia, has found a way to combine the two: fourth in the queue is her iPad-based telepresence robot … 

Mashable reports that media agency exec Lucy Kelly is using a robot comprising an iPad attached to a Segway-type device. She has named the robot Lucy, after herself.

She will wait in line for one night, in a special tent that comes complete with a charger to keep her juiced up and gives shelter from the rain. Kelly will be her face and voice for the duration. “I am staying here the whole time,” she said. If all goes to plan, the robot will then purchase the iPhone without any human interaction.

While you might expect the human beings standing in line behind the robot to feel a little peeved, Kelly says this isn’t the case – and supports this with photos of happy-looking people being photographed with her robotic presence.

Everyone thinks it is pretty cool, they were happy to let a robot go ahead.

The piece doesn’t reveal how Kelly intends the robot to complete the purchase, but I hope they figure it out.

Those who took the more conventional approach to staying warm and dry while awaiting their phone should receive them on Friday. Early indications are that the iPhone 6s/Plus is likely to prove popular.

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  1. Zac Hall - 7 years ago

    There’s a free iPad and Segway in Sydney!

  2. djmexi - 7 years ago

    so she stole her idea from that one episode of the big bang theory where sheldon does the same thing?

  3. Ben - 7 years ago

    Not a robot. See

  4. patthecarnut - 7 years ago

    It’s Lucy Cooper, Sheldon’s sister.

  5. slackerguy - 7 years ago

    That’s the “robot” from the last episode of Modern Family, season 6

  6. James Thomas - 7 years ago

    My mate works at the Sydney store and they won’t be selling her a device unless she appears in person.

    • spanky2112 - 7 years ago

      That’s true. They won’t be able to sell her a phone. They might let the robot get a reservation pass and she could come by later that day and get it.

    • rgbfoundry - 7 years ago

      I was wondering about this too. Certainly we’re on the verge of some new laws. What right do owners of remote equipment have when on private property? Could I just as easily abandon a book bag or motorcycle?What are laws regarding intentionally “left behind” property?

  7. Bert Visscher - 7 years ago

    I wonder if I could roam around in America that way, when I live all the way in The Netherlands.

  8. William - 7 years ago

    Someone should just turn the iPad off.

  9. yojimbo007 - 7 years ago

    AWESOME!!!! :) :) :)


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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