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Apple tops Interbrand’s list of the world’s most valuable brands for 3rd consecutive year


Interbrand has named Apple as the world’s most valuable brand for the third year running, estimating that it increased its total value by 43% in the past year to hit $170B. The company bases its estimates on a mix of the financial performance of the company, its ability to influence purchase decisions and the degree of brand loyalty it enjoys.

Google again took second place, seeing its value climb by 12% to $120B. Tech companies made up half of the top 10, Microsoft at #4, IBM at #5 and Samsung retaining 7th place. A similar brand equity ranking by Millward Brand back in May also gave Apple and Google the top two slots.

Apple first knocked Coca-Cola out of Interbrand’s top slot in 2013. It has also topped Fortune’s list of the world’s most admired companies for eight consecutive years.

Via The Verge

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  1. macnificentseven48 - 7 years ago

    I wish this report would convince potential investors the company is still valuable and probably will stay that way in the future.

    • PhilBoogie - 7 years ago

      Unfortunately I think potential investors only look at P/E and (therefore?) buy AMZN.

      Not that a single day is any good reference, but I’ll drop it in here anyway:
      AAPL +0.44
      AMZN + 11.46
      GOOG + 12.84

      It would appear reality doesn’t seem to reflect stock value. Then again, I have no idea how the market works. But it looks like I just ought to be happy with Apple increasing their value by 43%. An amazing figure.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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