Interbrand has named Apple as the world’s most valuable brand for the third year running, estimating that it increased its total value by 43% in the past year to hit $170B. The company bases its estimates on a mix of the financial performance of the company, its ability to influence purchase decisions and the degree of brand loyalty it enjoys.
Google again took second place, seeing its value climb by 12% to $120B. Tech companies made up half of the top 10, Microsoft at #4, IBM at #5 and Samsung retaining 7th place. A similar brand equity ranking by Millward Brand back in May also gave Apple and Google the top two slots.
Apple first knocked Coca-Cola out of Interbrand’s top slot in 2013. It has also topped Fortune’s list of the world’s most admired companies for eight consecutive years.
Via The Verge
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I wish this report would convince potential investors the company is still valuable and probably will stay that way in the future.
Unfortunately I think potential investors only look at P/E and (therefore?) buy AMZN.
Not that a single day is any good reference, but I’ll drop it in here anyway:
AMZN + 11.46
GOOG + 12.84
It would appear reality doesn’t seem to reflect stock value. Then again, I have no idea how the market works. But it looks like I just ought to be happy with Apple increasing their value by 43%. An amazing figure.