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Flagship Apple Stores get touch-sensitive tables to promote iPhone 6s 3D Touch

Screen Shot 2015-10-16 at 6.16.18 PM

Two Apple Stores in New York and San Francisco have gained a new promotional tool to help sell the iPhone 6s. Shoppers visiting these Apple Stores will find a new kind of table with a large display across the surface that’s used for showing off the iPhone 6s.

As you can see in the video below, the table displays a water animation that responds to the 3D Touch sensors on the iPhone demos. When a user force presses the wallpaper to trigger the fish animation, the “water” beneath the phone ripples.

There are only two of these tables in use right now, but it’s possible that Apple could eventually roll them out to more stores, though you may not see one at your local store for quite some time, if ever.

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  1. usmansaghir - 7 years ago

    That is actually really smart!

  2. Wow, what a great idea. I would actually like to try it. Good job.

  3. rogifan - 7 years ago

    Damn I want this at my store.

  4. Eric Weber (@ericweber7) - 7 years ago

    Does anyone know which exact locations these are at? I may be in SF soon.

    • Heigo Paartalu - 7 years ago

      It’s located at: 1 Stockton St, San Francisco, CA 94108

    • jacosta45 - 7 years ago

      Same thing I was thinking – which stores?! Lol. I live in NY and I want to see this weekend!

    • Vladimir Burmistrovich - 7 years ago

      The one in NY is in their 5th Ave store (the glass cube). It’s been there for at least a few weeks now. Saw and played around with it when I went there 2 weeks ago.

  5. Jake Becker - 7 years ago

    Jony Ive voice:

    “At Apple…we create tools to help make visions realities. Sometimes you have a really, really big vision. And so you need a really, really big tool..”

    Introducing iPad Table

  6. Zach (@zachsimone) - 7 years ago

    Am wondering how they keep those phones charged? Is it with unseen wireless charging?

  7. charismatron - 7 years ago

    Not my cup of tea.

  8. David Kaplan - 7 years ago

    I don’t get it

  9. Arnold (@a00r) - 7 years ago

    apple’s answer to the microsoft pixelsense?