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Apple debuts several new Apple Watch ads highlighting Siri, third-party apps and more

Screen Shot 2015-10-21 at 8.25.08 PM

Just two weeks after unveiling an initial six new Apple Watch advertisements, Apple this evening has shared seven more, all being part of the same campaign. The ads all highlight certain capabilities of Apple Watch and are short, 15 second TV spots.

The first ad, entitled “Dance,” stars R&B singer Leon Bridges asking Siri on Apple Watch to “play some 80’s music,” and proceeding to dance to then INXS song that begins to play. The second ad is called “Kiss” and features two love birds wearing Apple Watch. The woman in the relationship receives a notification on her wrist that her Uber has arrived, but proceeds to dismiss it in an effort to continue being with her boyfriend.

“Style” is the third ad in the series and focuses on the customization options that Apple Watch offers. The ad shows a woman changing her outfit several times and changing her Watch band each time to match her clothing, a move that Jony Ive is very happy Apple is able to offer. The fourth ad is called “Play” and features a pianist perfecting his skill when he receives an eBay notification telling him he has been outbid. He proceeds to continue playing the piano with one hand, while using the other to increase his eBay bid via Apple Watch.

The fourth ad, called “Travel,” focuses on Apple Watch’s support for storing passes in Wallet and shows a woman loading up her plan boarding ticket on her wrist prior to the flight. Next is “Skate,” which focuses on using Apple Pay to pay for goods via Apple Watch. Last but not least is “Move,” which focuses on using the Activity app to track your daily fitness project.

All of Apple’s new Apple Watch ads come in at 15 seconds in length and can be seen below:

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  1. RP - 7 years ago

    Pretty good.

  2. incredibilistic - 7 years ago

    With a very simple almost monochromatic yet distinct color palette this campaign has glimpses of the incredibly effective iPod ads from back in the day.

    I’m not suggesting this campaign is better but one thing Apple excels at is working with marketing firms that help them relay a compelling message in as little time as possible.

  3. Andre Shivers - 7 years ago

    If only Siri responded that fast to playing music!

  4. Liam Duffy - 7 years ago

    Isn’t the “woman” in the ‘Style’ ad Chloë Sevigny? Looks like her…

  5. Steve Jones - 7 years ago

    Definitely not Leon Bridges……


Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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