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Apple debuts three new iPhone 6s ads showcasing ‘Hey Siri’ and new camera features

Screen Shot 2015-10-25 at 2.23.14 PM

Apple today has shared three new advertisements for iPhone 6s to its YouTube channel. These new ads come just days after the company debuted seven new ads for Apple Watch. Today’s new iPhone 6s ads are called “The Camera,” “Crush,” and “Flip a Coin,” each highlighting a specific feature of the device.

“Crush” is a fifteen second ad spot that stars Jamie Foxx. Foxx appeared in Apple’s last wave of iPhone 6s ads highlighting Apple Music and 3D Touch. In today’s ad, Foxx is getting dressed in front a mirror and uses the “Hey Siri” functionality of iPhone 6s to ask how he looks.

The second ad shared today is called “The Camera” and is a one-minute clip. As you can guess by its name, the ad highlights all of the new camera features found on iPhone 6s, including front-facing Retina Flash and higher-quality selfies, 1080p slow-mo video, Live Photos, 4k video, and 3D Touch shortcuts.

“Flip a coin” also stars actor and musician Jamie Foxx and shows the star holding two movie scripts in his hand, trying to decide which film to choose. Foxx, unable to make a decision, then uses “Hey Siri” to ask the virtual assistant to flip a coin to help him decide.

Last week, Apple shared a single new iPhone 6s ad that focused on 3D Touch and also starred Jamie Foxx. The ad used the tagline “The only thing that’s changed is everything.”

View Apple’s new advertisements below:

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  1. What a great ads. I like how voice over say ‘I dig it’ in the second one with camera.

  2. PhilBoogie - 7 years ago

    I like ’em. Pity about the vocal fry though.

    • Jonny - 7 years ago

      Is it? Is it a pity? Shouldn’t you be writing in to NPR podcasts to complain about the female hosts?

  3. andybno1 - 7 years ago

    I thought hey siri requires phone to be connected to power?

  4. tonywmd23 - 7 years ago

    Wow they got Steph Curry for the camera ad. Kudos!

  5. Jamison.IO (@Jamison_IO) - 7 years ago

    Shows me that Siri is still not even close to Google Now or Cortana. I have tried several things with Siri that should be easy and ‘she’ has always failed miserably.

    • incredibilistic - 7 years ago

      I’ll bite. Like what?

    • I hate people who talks like that “not even close to Google Now or Cortana” look i think you even have an iPhone or iPad .

      • edwardpe - 7 years ago

        Adrian, even though I am using an iphone 6 I think you are totally wrong about Siri, unfortunately it seems like Apple has been making use of its time in fashion things or ads with celebrities instead of improving the key component of its platorm : software , and basically IOs, for instance I have just read an article about How Ok google functionality is providing a way of sending messages from almost any important messenger application like Whatsapp or Telegram, Google now not only is showing cards of Third party apps but also integrating new command voice for those third party apps , in fact since Android 5.0 you can send a telegram or whatsapp message just saying : Ok Google, send whatsapp message to …(any contact).

        I know 3d touch is a greate improvement and a new technology that most OEMs like samsung will copy for its next flagship, however I think Apple should spend more time by improving Siri, make it smarter , I mean I know in IOS 9 you can use proactive feature or siri sugestions, but I think those features aren’t enough, at least to me, I m looking forward to getting a better siri in the future, and if its possible, a better and smother IOS, I am tired of seeing a year-old phone just like my iphone 6 starts missing animations or transitions because of using seach spotlight.

        Seriously Apple, you need to focus on software, like an old times.

  6. srgmac - 7 years ago

    Is “Hey Siri” just for the 6S and the watch, or will it work on the 5S provided you have 9.x?

    • hunter820 - 7 years ago

      The 6S has a special chip that allows it to respond to “Hey Siri” all the time (a new co-proccessor). iPhone 5s can only respond to “Hey Siri” when plugged in.

    • Rahul Mehta - 7 years ago

      Exclusive iPhone 6s Feature, But if iPhone 5s is connected to power then you might have “Hey Siri” into your device. you must be in iOS 9 or later for this.

      • Luuk Lamers (@xaddict) - 7 years ago

        That’s not true. “Hey Siri” has been supported on iPhones since iOS8. It might even work on an iPhone 4S.

  7. bellevueboy - 7 years ago

    I just caught the “timing is everything” ad. it was perfect portrayal of how the watch can be used for quick interaction. Though most other ads don’t do much for me I see it’s a shift in these ads. They are short and specific just the way people are going to have to shift their habits. The watch is not a smaller iPhone, people are going to have to get used to this. How soon that will happen will be directly proportional to the number and uniqueness of native apps.

  8. goodwin2428 - 7 years ago

    As I watched these ads, Siri thought I was talking to her lol!


Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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