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Apple’s share of global smartphone market grows year-on-year at Samsung’s expense – Strategy Analytics, Counterpoint


Two separate market share reports show that Apple increased its share of the global smartphone market year-on-year, with Samsung’s share declining. Strategy Analytics estimates that Apple grew its market share from 12.2% in Q3 2014 to 13.6% in Q3 2015, while Counterpoint has the numbers at 11.9% to 13.1% … 


Both agree that Samsung’s share fell in the same period, from 24.5% to 23.7% according to Strategy Analytics, while Counterpoint reports 23.9% to 22.9%. It wasn’t all bad news for Samsung: its shipments did see an increase in absolute numbers, though this was achieved in part by cutting the costs of the Galaxy S6 Edge+ and Note 5 phablets.


Chinese brand Huawei was the other winner, both showing the firm’s market share climbing from 5.1% to 7.5%. Lenovo/Motorola and Xiaomi both lost share.

The trend echoed that reported last month by ComScore for U.S. market share, where it showed Apple climbing to 44.2% in July as Samsung fell to 27.3%.

Apple this week reported a record year, with revenues in excess of a quarter of a trillion dollars, and is predicting that it will set a new record in the holiday season.

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  1. viciosodiego - 7 years ago

    samsung smartphones shipments could mean anything from shipping to warehouses ECT.
    But it does not mean they sold something at all.

  2. RP - 7 years ago

    I gotta say though, the Galaxy Note is a great phone. Incredible screen and great camera. The screen though is amazing. My girlfriend has one and she is sick of me commenting how great the screen is. But it is amazing. Hope Apple goes oled or whatever technology Samsung is using on it soon.

    • OLED? No…just…no!

    • viciosodiego - 7 years ago

      The only problem is touchwiss aka sirius samsung lag.
      Have a note 5

      • RP - 7 years ago

        I am still on my 5s and I gotta the Note design looks more elegant than the iPhone 6plus. I’m not one to give kudos to Samsung design but compared to the note, the plus looks cheap and dopey. The note is far more compact for having such a large screen. A gorgeous screw at that.
        I am fine skipping the entire 6 cycle and get the 7 next year even though I usually prefer the S iPhone.

      • jowens1259 - 7 years ago

        I have a Note 5. Don’t know what you’re talking about. Using it right now.

  3. Imran Khan (@mac_ik) - 7 years ago

    Sold my note 5 after a month and switched 6s plus, Even with 4GB of Ram some of the apps lag comparing to 6S+

    I can keep 10 r 15 tabs open in iPhone n it loads faster than the N5

  4. spiralynth - 7 years ago

    Huawei = Owner by Chinese Military
    Android = Spyware

    Huawei + Android = Are you nuts or just plain stupid to even consider buying this?


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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