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New Apple Music ad featuring Kenny Chesney runs during CMA Awards [Video]


Apple ran a new, minute-long Apple Music commercial during last night’s Country Music Association Awards, featuring hit country music singer-songwriter Kenny Chesney.

In the ad – filmed this summer at his concert at the Gillette Stadium in Foxboro MA, home of the super bowl champions New England Patriots – Chesney focuses on the human curation offered by Apple Music.

We need a place where music is treated with real reverence and respect, a place that’s got a human element, a human touch […] great songs recommended to me by people who live it …

The ad, which can be found on iTunes and watched below, also features a cameo appearance by the Apple Watch, Chesney using it to check his Activity rings.

Apple has been really going to town on video ads for Apple Music, with James Bay and Kygo featuring in mid-August; The Weeknd and John Travolta later the same month; Leon Bridges, Shamir and Flying Lotus in mid-September; and Mary J. Bilge alongside actors Kerry Washington and Taraji P. Henson, describing the service as ‘the instant boyfriend mixtape service.’

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  1. Jake Becker - 7 years ago

    what always cracks me up is how most of the listeners don’t respect the “people who live it”, and the act of doing so; otherwise they wouldn’t need to be told what’s out there or need a nickel-and-diming streaming service. :)

  2. chrisl84 - 7 years ago

    Kenny is awesome live, highly recommend going to see him if you ever have the chance.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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