Apple’s Shot on iPhone ad campaign was largely deemed a huge success, with the campaign taking home the top prize at the Cannes Grand Prix festival over the summer. Separately, a photo featured in the campaign won its own Cannes Lions award. Now, Apple is rewarding those photographers who had their iPhone-shot pictures featured in the campaign.
Apple today has surprised Shot on iPhone photographers with physical photo books featuring the images featured in the campaign. Participants in the ad campaign are receiving packages with the photo book, as well as a pair of plain white gloves, presumably meant to wear while the handle the cloth photo books. The books are all white and titled “The Gallery.”
One photographer who received a book, Brendan Ó Sé, of Cork, Ireland, said the books were a complete surprise. “It was totally out of the blue,” he said. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.” (via Cult of Mac).
The Shot on iPhone World Gallery showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries and included videos as well. Photographs that were included in the campaign were also featured on various billboards and buildings around the world.
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Wow! After Socks Apple has now made Gloves. What’s the next apparel¿
Nah, lame. This is really great. They should ask the photographers if they would be ok if Apple were to sell these books, because I’d love to have them both.
Extremely Classy, Apple! Big Nods to Tim and Company!
Ow! I wish I am one of them getting this beautiful surprise!
Were your photo featured on the campaign? If so you will get it, if not you won’t…
Ah, and how nice that a Cork boy was among the lucky ones. I wonder if he had to go all the way up to Hollyhill to pick up his copy.
where do you send submissions..