Apple promoting popular apps and games on new Apple TV with short clips [Videos]

Apple TV clips

Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below:

Asphalt 8

Disney Infinity 3.0 Edition: Star Wars



Crossy Road

The new fourth-gen Apple TV launched at the end of October. It runs tvOS, a new platform from Apple with its own App Store and support for Bluetooth gaming controllers like the SteelSeries Nimbus. Apple also has a new controller for the set-top box called Siri Remote, which lets you search for movies and TV shows across multiple apps including iTunes, HBO, Netflix, Hulu, and Showtime with more coming soon. The redesigned remote also uses a trackpad for navigating rather than a D-pad and can control volume on most TVs and home theaters.

While apps like Netflix and HBO NOW were available on the 3rd-gen Apple TV, the new versions have more freedom in their designs and look more like iPad and web apps. Games like Asphalt 8 and Crossy Road shown in the clips are totally new to the Apple TV experience.

When Apple first demoed the new Apple TV at an event back in September, it used this video to show off the new features:

Since then we’ve seen a number of new apps come to the Apple TV for the first time, including these in our favorites roundup and our day one picks, as well as others like Plex.

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  1. Mike Artz (@mikeartz) - 7 years ago

    these ads are so good. nice job apple!

  2. pretsky - 7 years ago

    I only hope this improves the apps because the app store feels like 1/2 an isle right now and there’s nothing interesting. Not even games.

  3. PhilBoogie - 7 years ago

    Crossy Road spooked the heck out of me!

  4. Adam Marsh (@AdamMarsh_) - 7 years ago

    i love these

  5. Adam Marsh (@AdamMarsh_) - 7 years ago

    i love these, the Star Wars one is awesome

  6. mad1at35 - 7 years ago

    The new ATV is starting to get decent video streaming apps, with others like BBC iPlayer planned, and has some potential for great games.

    But there seem to be a lot of throw away apps and not many quality ones yet.

    Hats off to the ports of Oceanhorn, Battle Evolution, Asphalt, and others, also Cueist is great.

    But the platform is begging for ports such as Radiation Island, Modern Combat, Assassins Creed, Dead Trigger, Bioshock, and Xcom, to name a few, along with some of the better strategy and tower defence games.

    Devs are obviously being very cautious at the moment because I’ve contacted one or two and they say they have ‘no plans yet’.

  7. mad1at35 - 7 years ago

    Where I think Apple dropped the ball on the new ATV is the ridiculous idea of a 200MB limit for apps. If you have a 100Mb fibre connection then fine, but many of us in the UK have really slow connections, mine is just 3 Mreg!

    So the fact that once I’ve downloaded the additional content it’s not permanently stored until I delete the app, just cached, is a real nightmare for me. Unlike iPad or iPhone, where launching the app usually means you get into it with a second or so, I’m sometimes tapping my feet for 5mins, 10mins, 20 mins or more.

    NOT a very good experience!

  8. jakexb - 7 years ago

    These are great. I take back all my concerns about Apple bringing ad work in-house. They’ve been killing it lately.


Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.