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Review: Zagg’s Messenger Universal is a smarter, cheaper iPad Pro keyboard and stand


There aren’t many iPad Pro-specific keyboards out there — Apple’s $170 Smart Keyboard and Logitech’s $150 Create (reviewed here) are the first two, if you can find them, with at least a few others announced and on their way to stores. But there’s really no need to wait on iPad Pro-specific keyboards, or spend a king’s ransom for one. Tons of iPad-compatible Bluetooth keyboards are already available, and thankfully at much lower prices.

Depicted with an iPad Pro on its box, Zagg’s Messenger Universal ($70) is clearly an alternative to Apple’s Smart Keyboard. Just like Apple’s accessory, Messenger Universal combines a full-sized keyboard with a magnetic iPad Pro-ready stand that folds down to a small size. But it skips the iPad Pro-only Smart Connector in favor of Bluetooth, and rather than serving as an oddly thick screen cover, takes the shape of a standalone folio that you can carry around as needed. Although it fits the iPad Pro perfectly, Messenger Universal works with all iPads — and other devices — so you needn’t feel constrained to using the keyboard with only a single tablet…

Key Details:

  • Combines a full-sized keyboard with an iPad Pro-sized stand
  • Lets iPad work in portrait or landscape orientation
  • Bluetooth wireless with micro-USB charging, 3-mo battery life
  • $100 less than Apple’s Smart Keyboard, but not a screen cover


Measuring roughly 12″ wide by 7.3″ tall by 0.6″ thick at its largest points when closed, Messenger Universal is around twice the thickness of the iPad Pro, roughly the same width, and around 1.3″ shorter. Much of the thickness comes from a brushed metallic-style vinyl and microfiber folio that wraps around the all-plastic keyboard; this folio unfolds into a three-segment Smart Cover-like triangular stand, leaving the keyboard to stick out around 7.3″ from the front of the reclining iPad.


Because Zagg uses Bluetooth wireless rather than a Lightning or Smart Connector to connect the keyboard to the iPad Pro, Messenger Universal has an advantage over Apple’s Smart Keyboard and Logitech’s Create: it can accommodate an iPad Pro in either landscape or portrait orientation. While I personally prefer to type on the Pro in landscape mode, and Zagg’s box suggests that landscape typing will give you the “best experience,” some readers have been asking for a keyboard with options, and Messenger Universal accommodates them. The iPad Pro slides into a lip right underneath the top edge of the keyboard, and is lap-safe regardless of whether it’s in portrait or landscape orientation, though clearly a little more precarious in portrait mode.


Zagg’s keyboard design is in the middle of the pack when it comes to design frills. Pairing is effortless — just press the Bluetooth button (F12), select Messenger Universal from the iPad’s Bluetooth menu, and they work together without further interaction; compatibility is similarly guaranteed across multiple platforms, including iOS, Windows, and Android devices. Like most Bluetooth keyboards, Messenger Universal has a three-month rechargeable battery inside, and comes with a micro-USB cable for charging. A power switch on the side toggles the keyboard on and off, but magnets inside the cover can put the keyboard to sleep when the lid is closed, conserving battery life.


Messenger Universal’s island-style keys have a little more travel than the ones on Logitech’s Create, and a matte texture that may particularly appeal to users with slippery fingers. Apple and Logitech tend to favor keys with a smooth texture that’s great for indoor use, but not grippy, which is where Zagg’s material excels. Users who prefer audible “clicks” when typing will like the clitter-clatter of typing on Messenger; those seeking quieter keys may prefer to look elsewhere. While the keyboard could very easily pass for the typing surface of Apple’s classic black plastic MacBook, it has iOS-ready function keys such as a Home icon, a Lock button, search, and audio control buttons, which work across platforms. And unlike Create, Messenger Universal has a dedicated screenshot button (F3) and a dedicated multitasking button (F4), but no brightness controls, nor keyboard backlighting.


If there’s any real issue in Messenger Universal’s design, it would be in the triangular stand, which is strong, but only supports one angle; as these photos show, you can fold the lid in two ways, but the actual difference between them is really minimal. Zagg describes the roughly 45-degree angle as “ideal,” which I suspect people on airplanes may take issue with, and it’s at least 15 degrees more of a recline than I’d personally find perfect. During typing on a flat surface, I found it to be a comfortable angle for both seeing and touching the screen — assuming there’s enough surface space to use it — but for video viewing, use in a lap, or in cramped quarters, you may wish for a different angle.

After using the iPad Pro for a week, I have to say that I feel considerably more inclined to recommend a “use it only as needed” keyboard such as Messenger Universal rather than a “take it everywhere” option like Logitech’s Create. The key selling point of a tablet is to free the user — most of the time — from the weight and bulk of a laptop, and to the extent that a keyboard is occasionally needed, Messenger Universal can be there to augment the iPad Pro with both a stand and a superior typing surface. If you want a keyboard to use specifically with your iPad, particularly one that perfectly fits the large iPad Pro, Messenger Universal is a very good option for $70. At this point, I’d only suggest spending more if you need the backlighting, multi-device pairing, or smaller size that something such as Logitech’s $100 K811 can offer, and have another stand in mind for your iPad.

iPad Pro, Other iPads*, Other iOS/Windows/Android Devices

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  1. golfersal - 7 years ago

    Problem with this one is that you now need a case for the Ipad Pro. This does not cover the Ipad, just the keyboard that turns into a case.

    • Jeremy Horwitz - 7 years ago

      Two things on that. First, the same issue is true with Apple’s Smart Keyboard. Second, at least a few 9to5Mac editors are actively discussing at this point whether the iPad Pro really should be used with a case (like smaller iPads) or left bare (like MacBooks). Once you start putting a case on the iPad Pro, the weight and look become sort of iffy. Right now, I’m personally leaning more towards the “leave it bare” approach for the first time with any iPad. Reasonable people may disagree.

      • golfersal - 7 years ago

        That’s kind of like not putting milk on your cheerios in the morning. But it makes sense, we don’t put a case on our macbook pros so why do we have to put a case on a Ipad???
        Two things, I have a Targus case on my Ipad Pro, love it because it can go both ways, landscape and portrait. But the case weighs as much as the Ipad making it hard to use. Maybe your right, with proper screen saver we can use an Ipad pro without a case. but then you need to figure out how to stand it up and rotate it. Tough question.
        I also use a Logitech solar keyboard which I find great, works really well and is nice feel.

        The bottom line yes the Ipad is big, but without a case it’s easy to handle. But once you add a case, it’s a different ball game in how much it weighs. Always worried about dropping the ipad and shattering the screen.

      • golfersal - 7 years ago

        One more thing, I have owned Ipads since 2010 and have never dropped one (yet that is). So maybe not having a case will work, still would put on some short of screen to protect the glass.

  2. lsratdownload - 7 years ago

    Hi Jeremy, good review. Is there any difference in keypress lag between the ZAGG with iPad Pro (Bluetooth), Magic Keyboard with Mac Pro (Bluetooth), Apple Smart Keyboard and Logitech CREATE with iPad Pro (Smart Connector), and the MacBook / Air / Pro (physically integrated)? Thanks.

    • Jeremy Horwitz - 7 years ago

      Not anything that would be perceptible to most people. Bluetooth is a very, very well established technology for keyboard input, and in all honesty, I have never detected any lag when using even older Bluetooth keyboards (such as Apple’s now-discontinued Wireless Keyboard) with Macs or iPads; currently I use the Magic Keyboard every day with my iMac and would similarly describe it as indistinguishable from physically integrated keyboards in lag.

      That said, there are differences in terms of key travel and accuracy between keyboards. The travel on the Messenger Universal keyboard is noticeably greater than on the relatively low-profile Magic Keyboard, and there’s a more pronounced ‘click’ with every keystroke. One may notice a difference in apparent responsiveness just due to the natural springing action of deeper keypresses, but I wouldn’t call it keypress lag, rather it’s an arguably deliberate distinction in key design. Some people really like that (as colleagues with DAS Keyboards will attest), and others do not.

  3. Robert - 7 years ago

    That looks cumbersome. Apple makes an entire tablet just .272 inches thick. This keyboard is .600 thick! So the combo more than triples the size of what you need to carry and you still probably want to add screen protection.

    Apple’s keyboard is .126 inches thick at it’s thickest part. Adds less than 50% extra bulk to the device and provides screen protection. Apple’s keyboard costs $109 more than a Smart Cover and integrates into a seemingly impossibly small space.

  4. If you ar spitting a plastic case on your well built gadget. You are being a grandma with it. Protect the screen that’s it.