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Caption contest: What is Jony Ive explaining to Charlie Rose?

When CBS shared a photo of Charlie Rose touring Apple’s secretive design studio to promote an upcoming 60 Minutes piece, we got to wondering what it was Jony Ive was explaining to Rose.

How thick the iPhone 7 will be now that Apple has decided to include all the various features people have asked for? What the first prototype of the battery hump looked like? How much thicker his wallet got after his promotion?

[tweet https://twitter.com/llsethj/status/677682671716319233 align=’center’]

Post your entries in the comments or on Twitter or Facebook, and the best one will win an Aukey Bluetooth Speaker and a 20,000mAh USB battery pack. Keep it clean, please …

We’ll update the post with the winner on Sunday before the show airs. Good luck!

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Comments

  1. Christian Mel - 8 years ago

    “There is no reason that the Apple Car should be any thicker than this.”

    • dcj001 - 8 years ago

      “Charlie. After I press the button, you will be reduced in size to being this tall, just like Mike Teevee in Willy Wonka and the Chocolate Factory!”

  2. “Steve really wanted the first iPhone to be this big, but I had to talk him out of it”

  3. fakeycakemaker - 8 years ago

    This is how much respect I originally had for Scott Forstall

  4. dr3459 - 8 years ago

    “People want a thicker iPhone with more storage so we are giving it to them! A full week of battery life and 1TB of storage in the most advanced smartphone ever!”

  5. “The iPhone 6 starts out from a block of Al-U-Min-ium this thick”

  6. When is the next iPhone going to look like

  7. alanaudio - 8 years ago

    … when click my fingers to have the spotlight turned on, you’ll see that I can create a shadow image of a leaping tiger devouring the Swiss watch industry.

  8. abhyshake - 8 years ago

    “The apple was this size before Steve took a bite and rest is history”

  9. jameslewis23 - 8 years ago

    I once caught a fish this big!

    …shortly afterwards I gave up fishing and turned my attention to product design.

  10. AudioNLD (@AudioNLD) - 8 years ago

    “Our latest amazing design philosophy has had a profound impact on the appeal of our latest products.”

  11. Tarun Vijjali - 8 years ago

    I can’t. I just can’t. It’s too easy.

  12. mdmeridius - 8 years ago

    Ive: This is the size of the new iPod Shuffle
    Rose: It’s exactly the same as the old ones…

  13. Prakrit Jayakumar - 8 years ago

    *What Charlie Rose is thinking

    “That’s what he said in September, June, the September before that…”

  14. monty72 - 8 years ago

    “I think we’ve finally cracked it, look if I hold it edge on you can’t actually see it”

  15. PawaN GarG (@pawangarg) - 8 years ago

    “Yes This size of battery space is enough for iphone 7”

  16. PawaN GarG (@pawangarg) - 8 years ago

    “you know Next iwatch size is this big “

  17. Chris Murphy - 8 years ago

    “What don’t you understand? Have you heard of the metric system Charlie?”

  18. BeEtLjOoZ - 8 years ago

    “Missed it by THAT much.”

  19. Chris Hauk - 8 years ago

    Well, whatever he’s saying, it’s a dead solid lock that the “F” word is in there somewhere, Innit?

  20. v1nd1c470r - 8 years ago

    If Steve was alive, I would have been this far from a smack in the face when I proposed the humped battery cover.

  21. Gordan Musgrove - 8 years ago

    Remember when our first phone was this thick?

  22. scottkleinberg - 8 years ago

    Chief Design Officer Jony Ive shows ’60 Minutes’ correspondent Charlie Rose how the iPhone 6C was born. “I just made a C with my fingers and my staff knew exactly what to do next,” Ive said.

  23. “Something that is profoundly true to its form, that defines our products; not the thickness or weight.”

  24. miqdadremtula - 8 years ago

    Our traditional power systems have fuses, you know the pin box you can take out from your fuse box, we’ve made the lighting connector so that it automatically cuts of the power supply

  25. pokecaptain - 8 years ago

    Ive: “You see Charlie, we want to make a Mac Pro this big.”
    Rose: “That tall?”
    Ive: “And that thin.”

  26. pokecaptain - 8 years ago

    Ive: “This is how much paper I used before I found out about the iPad Pro, now on sale for $1000!”

  27. v1nd1c470r - 8 years ago

    Thick is the new thin.

  28. ilyasyurdaon - 8 years ago

    “Charlie, your body is shaped like this right now”

  29. Steven Moser - 8 years ago

    All things can be more thin. The only exception is my wallet. It just keeps growing until now it is this thick.

  30. Steven Moser - 8 years ago

    Counter to my ideas about thinness, my wallet keeps growing until it has reached this thickness.

  31. Chatan Mistry (@chatanm) - 8 years ago

    We took a sample human, removed all the bits that weren’t really that necessary and this is how small we got it. Now my friend Elon can travel by USPS!

  32. pokecaptain - 8 years ago

    Ive: “Now we have to build a watch for people with wrists this thick!”

  33. fredyrosal - 8 years ago

    “Centigrade, Charlie, Centigrade, not Fahrenheit. What country are you from?”

  34. danielrenshaw91 - 8 years ago

    “My hair used to be this long”

  35. Marc Berning (@brsamuel) - 8 years ago

    “No, Charlie. Pinch to ZOOM!”

  36. cvr19 - 8 years ago

    “We are completely redesigning the concept of thickness.”

  37. cvr19 - 8 years ago

    “Only on my hands this could look too thick.”

  38. cvr19 - 8 years ago

    “…and people will be actually willing to pay THIS.”

  39. cvr19 - 8 years ago

    “People will be complaining about our battery case then competing for a battery pack THIS thick.”

  40. danursu2014 - 8 years ago

    ” the brain size of android users” . Sorry. Couldn’t help myself

  41. eyeschool - 8 years ago

    “Charlie, this IS the iPhone 7”

  42. Don’t touch my stuff, I have a thing about people touching my stuff!

  43. cvr19 - 8 years ago

    “By iPhone 9, the battery case will be this thick.”

  44. Michelle Sauve - 8 years ago

    The elves making our products… seriously, this tall!

  45. voxcairo - 8 years ago

    “The Apple Pencil was supposed to be this tall.”

  46. voxcairo - 8 years ago

    “Our hologram will be controlled like this.”

  47. voxcairo - 8 years ago

    “Now I only work this much.”

  48. voxcairo - 8 years ago

    “Let me inspect your eyes, look at my hand”

  49. voxcairo - 8 years ago

    “We only care about what people want this much.”

  50. voxcairo - 8 years ago

    “Can you believe it? This much gold is used to make that watch”

  51. voxcairo - 8 years ago

    “To help keep them hidden, all our prototypes are this big.”

  52. voxcairo - 8 years ago

    “We’re this close to losing encryption in iOS.”

  53. voxcairo - 8 years ago

    “The jailbreak community is now this big. We’re almost done with them.”

  54. voxcairo - 8 years ago

    “I want hair only this tall.”

  55. voxcairo - 8 years ago

    “I’ve this many gray t-shirts now.”

  56. voxcairo - 8 years ago

    “This is how close you need to be for Apple Pay to work.”

  57. voxcairo - 8 years ago

    “This is how close 2 Apple Watches need to get to activate our new intimacy feature.”

  58. voxcairo - 8 years ago

    “This is how close we are to dominating the world.”

  59. JimSadPa (@jimsadpa) - 8 years ago

    So you grab the Iphone 7 like this and poof you disappear from the NSA database.

  60. voxcairo - 8 years ago

    “This is how much we care about what people want.”

  61. voxcairo - 8 years ago

    “iPad Pro icons were gonna be this big.”

  62. voxcairo - 8 years ago

    “Our next 3D Touch will let you insert your fingers this much into the screen. So it’s finally real 3D.”

  63. voxcairo - 8 years ago

    “Apple Car’s tires are gonna be this thin.”

  64. voxcairo - 8 years ago

    “People, sometimes, prove to be this smart.”

  65. voxcairo - 8 years ago

    Did you guys forget this or what?

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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