Mary Meeker’s Internet Trends Report for 2016 became available this evening, and as usual it serves as a great tool to analyze the ongoing battle between Android and iOS. Apple saw its first ever decline in revenue last quarter and Meeker’s report definitely takes that into account. One slide from  the report shows the marketshare and average selling point difference. As usual, Android has a commanding lead in marketshare and shipments, while Apple dominates in ASP. There are a few differences this year, however.

For one, Meeker expects Apple’s smartphone shipments to decline 11 percent this year. For Android, however, Meeker expects a 7 percent increase in device shipments. Meeker also expects Apple’s average selling price to decrease for the first time since 2013. Meeker expects Apple’s average selling price to fall from $717 to $651 for a 9 percent decrease. That’s the largest average selling price decrease that Apple has seen.

Obviously one of the biggest reasons for a decline in average selling price for Apple is the introduction of the iPhone SE and Apple’s continued efforts to push lower-cost devices in countries like India. While Wall Street seems to worry a lot about average selling price, Apple has typically been more focused on getting as many iOS devices in users’ hands as possible and pushing its services sector.

Screen Shot 2016-06-01 at 11.31.27 PM

One thing this suggests is that the Android vs iOS battle is heading towards a similar path as the Mac vs PC battle. While recently Apple has been gaining in that battle, it historically has been dominated by PC manufacturers in terms of units shipped and average selling price by Apple.

You can view all of Mary Meeker’s 2016 report here.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com