Skip to main content

Apple granted AR patent for interior design and animated movie posters, includes headset use

Apple has today been granted a patent for augmented reality apps for interior design and animated movie posters. The patent award comes the day after we learned more about plans for an AR app in partnership with Swedish furniture company Ikea.

Apple recently announced ARKit as part of iOS 11, providing hands-on demos at WWDC …

The patent was assigned from augmented reality app company Metaio, which Apple acquired back in 2015.

The patent specifically references the virtual placement of furniture in a room.

For example, augmented interior design could superimpose a virtual sofa to the camera image of the real environment of the room in a correct perspective […] This application could visually support furniture arrangement in the room without having to move them physically. For this, an accurate pose of the camera with respect to the room is mandatory.

It also discusses one of the key challenges of providing a realistic image on a handheld device.

Parameters in the vision-based tracking solution may need to be adjusted according to the behavior of virtual information or the real environment. In the application of augmented interior design, the virtual information (e.g., sofa) is preferred to be stably superimposed without uttering onto the real room in the camera image. For this, a number of feature correspondences are often needed to have stable camera pose estimation. However, detecting or matching a large number of feature correspondences is challenging and often requires a manual initialization and processing time. It is suitable for offline applications, like superimposing virtual furniture onto a pre-capture image of the room, but not for online real-time applications.

The movie poster application describes how a user can point their device at a movie poster and see a video trailer.

Augmented reality visualization can also be used to convey user’s information associated to the real environment or a part of it, as long as the real environment or the part of it is seen by a pointing device, such as a camera. For example, when a piece of art in the real environment is seen by a camera image, texts regarding the art’s history may be superimposed onto the image. In the example of an augmented film poster, a trailer will be played as soon or as long as the poster is seen by the camera image.

While most of the text is device-agnostic, it does specifically include two references to a head-mounted display.

The display devices as described herein are the devices displaying the overlay of the digital information and the real environment to a user, such as monitors (e.g., LCD monitors), optical-see-through displays (e.g., optical-see-through head mounted displays), etc.

Although Apple’s AR efforts are undoubtedly focused on the iPhone and iPad, the company has long been rumored to be working on a Google Glass-like device, getting at least as far as the prototype stage. Apple has revealed that a new iMac Pro will be powerful enough to be used for virtual reality applications. IDC recently predicted that AR and VR headset shipments will hit 100M by 2021.

Via Patently Apple. Photo: Cimagine.

Check out 9to5Mac on YouTube for more Apple news!

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear