When Apple decided to end its annual Apple Music Festival in favor of a series of smaller events, rival streaming music service Spotify apparently saw an opportunity to pick up the slack.

The company will be hosting its first ever live music event, also in London, though a far more limited one …

In contrast with Apple’s 10-day festival featuring a wide variety of music, Spotify’s event takes place on just a single day and focuses only on Hip Hop and Grime. There are just six artists named in the line-up: Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Hus, and Stefflon Don.

The day-long concert is named after the popular Who We Be playlist curated by Spotify, and The Verge reports that playlist subscribers will get first dibs on tickets for the event.

Playlist subscribers will have the first opportunity to buy presale tickets starting tomorrow, before general ticket sales begin on Monday, September 11th from the event’s website.

Apple appears to have shifted gears, hosting and supporting a number of individual concerts rather than one big event. The company has supported shows at SXSW and elsewhere, partnered with Drake and promoted new artists though its Apple Music Up Next series.

Spotify is also making an aggressive push to compete with Apple Music’s half-price student deal by bundling Hulu into its own promotion.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear