After throttling video on unlimited plans, Verizon offers paid access to 4K streaming

After throttling video streaming to as little as 480p on its so-called unlimited plan back in August, Verizon is now offering access to 4K streaming – but at a price. Access costs $10 per month per user.

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The move also gives the lie to the absurd claim the carrier made in the summer, that nobody can tell the difference between 1080p and 4K on a tablet …

As Engadget notes, the $10 premium bumps the total cost of the high-end tier up to $95 per month, just for a single user.

Seeing that Verizon had reintroduced full unlimited plans back in February where none of these restrictions existed, the higher cost is a bit of a slap in the face. Sure, other carriers have similar quality caps as well, but Verizon is currently the most expensive of the big four.

I swear Verizon is using a Magic 8-Ball to come up with its plans these days.

It follows another change to its ‘unlimited’ plans in August: the carrier said that it reserved the right to reduce data speeds any time there is ‘network congestion,’ not just after a 22GB limit had been hit.

Verizon customers have been able to circumvent the throttling by using a Netflix-compatible VPN, which prevents the carrier from identifying either the source or type of data being transmitted.

Photo: AP Photo/Julie Jacobson


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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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