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iPhones lead online smartphone sales in China – Counterpoint

There has been a mix of good and bad news for Apple in China of late. Canalys relegated Apple to the ‘Others’ category after strong sales by local brands, but Apple’s own numbers show the market to be as big as Europe.

Apple’s reputation took a hit as customers questioned the company’s transparency, but Counterpoint today has better news: iPhones are leading online smartphone sales in the country …

The best-selling phone bought online last month was the iPhone 8 Plus, with the iPhone X in 3rd place and the iPhone 8 in 4th. Local brands Redmi, Honor and Oppo fill out the rest of the top ten rankings, with Samsung left out in the cold.

Apple’s own online store accounts for a relatively small share of the overall ecommerce market for mobile devices, dwarfed by online retailers and Tmall. However, when it comes to brand-specific online stores, Apple took a respectable 16% share, behind Xiaomi and Honor.

Unsurprisingly, Counterpoint says that the greatest activity on is following a new iPhone launch.

Photo: Qilai Shen/Bloomberg

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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