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Conan pokes fun at Apple’s Screen Time initiative with ‘iPhone Basic’ video

Conan O’Brien enjoys poking fun at Apple, and the new iOS 12 features designed to tackle iPhone addiction were his latest target …

Apple announced three new measures designed to help limit the amount of time we spend using our phones:

  • Screen Time, to measure phone usage time, and optionally allow user- or parent-set limits
  • Do Not Disturb at Bedtime, which winds down notifications at night
  • Grouped notifications, a much-requested feature to keep notifications under control

The Conan video imagines Apple’s efforts being based on hardware rather than software, offering an iPhone Basic model with no screen.

The late-night talk show host has previously satirized Siri (more than once), Bendgate, AirPods and Samsung’s copying of Apple products – along with Face ID, though that one was making fun of stupid questions about the feature.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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