Cringey Microsoft ads hate on Office 2019 in an effort to hype Office 365 subscriptions

A new ad campaign from Microsoft launched today on YouTube as a way to promote its paid subscription software, Office 365. But instead of focusing on Office 365, Microsoft decided to use cringey comparison videos with twins that disparage its paid Office 2019 software.

Author Ad Placeholder
Will only appear on redesign env.

Spotted by TechCrunch, Microsoft released a series of three ads today on its Office 365 YouTube channel called The Twins Challenge: Office 365 vs. Office 2019. Each video uses a specific app, PowerPoint, Excel, and Word to try and sell consumers on the subscription model.

The ads feature sets of twins trying to accomplish tasks with Microsoft Office, but it’s painfully obvious that Microsoft doesn’t want anyone to buy Office 2019. All of the videos use taglines like “One had intelligent features in PowerPoint thanks to Office 365. The other just had Office 2019” as they work to spin how great the subscription of Office is compared to the weak paid version.

Office 365 starts at $70/year for individuals while Office 2019 for Mac is an outright purchase for $150. However, as Microsoft is highlighting, buying the software means opting for a crippled product.

Check out the strange and cringey videos below:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Michael Potuck Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.