Skip to main content

‘Apple Music Live’ event series begins in Milan with free concerts through summer, registration now open

Coinciding with the start of spring, Apple has announced a new live concert series set to be held in Italy. “Apple Music Live: Piazza Liberty” begins on March 28th and will run throughout spring and summer on the public amphitheater above Apple’s new flagship store in Milan.

The new Apple Music Live series is distinct from the regular series of Today at Apple events that runs at every retail store. Visitors must sign up to attend concerts using this special ticketing page, which will be updated regularly as new performances are added. Concerts will be recorded and later offered to view for Apple Music subscribers.

Headlining the start of the series is Marco Mengoni, whose most recent album Atlantico is currently featured on Apple Music. Rolling Stone adds that the live series will wrap up in October with a performance by Italian pianist Ludovico Einaudi. Following the end of the Apple Music Festival in 2017, Apple has focused on one-time music events and shorter live show lineups. Milan’s concert program looks to be a more ambitious endeavor.

A collection of unique Apple Music Live-themed Today at Apple events will complement the concert series. The first session will be held on April 4th at Apple Piazza Liberty. Marco Mengoni will take attendees behind the scenes of his music development process with a Design Lab focused on graphically interpreting his album’s tracks.

If you attend a great Today at Apple session, we’d love to see your photos. Follow 9to5Mac’s retail guide for in-depth coverage of the latest Apple Store news.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Check out 9to5Mac on YouTube for more Apple news:



Avatar for Michael Steeber Michael Steeber

I’m a Creative Editor passionate about Apple Retail and design. My stories highlight the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Twitter: @MichaelSteeber