[Update 4/12: 9to5Mac is giving away free copies of Tim Cook: The Genius Who Took Apple to the Next Level. Details below!]
There’s a new behind-the-Apple-scenes book coming to shelves next month. The author of Jony Ive: The Genius Behind Apple’s Greatest Products now has his sights set on Apple’s CEO with the follow-up nearly five years later.
Leander Kahney is back with another unbelievable Apple executive biography called Tim Cook: The Genius Who Took Apple to the Next Level. The latest tale won’t land until next month on April 16th, but here’s what you can expect:
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn’t merely Apple’s iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes–especially not Tim Cook, the intensely private executive who many thought of as Apple’s “operations drone.”
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and–through strong, humane leadership, supply chain savvy, and a commitment to his values–succeeded more than anyone had thought possible.
The book will go behind-the-scenes on Apple’s battle with the FBI over the San Bernardino shooter’s iPhone and Tim Cook’s strong position on privacy, Cook’s effort to shift Apple’s effect on the environment as a company, and how his values and lessons learned at IBM and beyond have influenced his leadership at Apple, leading the company to be the first trillion-dollar valued business, and more, based on insider access.
Pre-order Tim Cook: The Genius Who Took Apple to the Next Level from $13.99 ahead of its release on April 16th on Amazon or Apple Books.
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