Skip to main content

Tim Cook calls AirPods a ‘cultural phenomenon,’ Apple working hard to keep up with demand

In addition to Apple Watch driving Apple’s Wearables business to new highs, AirPods also continue to do incredibly well for the company. During today’s earnings call, Apple CEO Tim Cook and CFO Luca Maestri talked about the growing success of the truly wireless earbuds.

Tim Cook joked during Apple’s earnings call that AirPods have become “nothing less than a cultural phenomenon” among users everywhere. Over the holiday season, AirPods became a viral meme, with users taking to Twitter to joke about the growing prevalence of the truly wireless earbuds.

Furthermore, Maestri said that Apple is “working hard to catch up with incredible customer demand” for AirPods. This certainly implies that Apple thinks it could have sold even more AirPods during the second quarter of 2019 had it been able to better keep up with demand.

Supply and demand balance has been an issue for AirPods ever since they were first introduced in 2016. They largely missed both the 2016 and 2017 holiday seasons due to supply issues, which led to their popularity during the 2018 holiday period. Apple increased production capacity of AirPods in 2017, but they have still been susceptible to supply issues since then.

Read more: 

FTC: We use income earning auto affiliate links. More.

Withings Body+ Smart Scale
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Subscribe to 9to5Mac on YouTube for more Apple news:



Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to