Facebook begins testing change that hides ‘Like’ counts on the web and iOS

Following similar tests for Instagram, Facebook is slowly starting to explore the idea of hiding “Like” counts on the web and mobile. As reported by Engadget, Facebook is rolling out a change to certain users that shows who Liked or otherwise reacted to a post, but not how many reactions that post received.

Author Ad Placeholder
Will only appear on redesign env.

The change is being tested in Australia right now, but Facebook is unsure when it might expand to additional countries. A spokesperson for Facebook said that its goal right now is to “gather feedback to understand whether this change will improve people’s experiences.”

Essentially what this means is that when you scroll through your Facebook feed on any platform, you’ll no longer see how many people added reactions to posts. Furthermore, you also won’t be able to see how many reactions your own posts received. In both instances, you’ll still see who reacted to a post — just not the total count.

Instagram has been testing a similar change, and recently expanded it to additional countries. If that test is any indication, it seems likely that Facebook’s change will also roll out to more users at some point in the future.

The goal of this change on both Instagram and Facebook is to reduce the importance of Like and reactions. Instead, Facebook seemingly wants users to focus on the overall quality of their content.

What do you think of this change? Let us know down in the comments.

FTC: We use income earning auto affiliate links. More.

totallee clear case iphone 11
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Subscribe to 9to5Mac on YouTube for more Apple news:



Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com