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Apple Store displays spotlight Apple Fitness+ and workout gear

Apple Stores are motivating customers to try Apple Fitness+ with dynamic new displays and a curated selection of third-party workout equipment. The new fixtures rolled out to select Apple Stores today and highlight the seamless integration between Apple hardware and the subscription service.

Set against a wooden backdrop, the new Fitness+ Avenue features two Apple Watches paired with an iPhone and iPad that offer workout metrics and sample workouts from the Fitness+ library. Each demo is synchronized to a row of iPad mini display tiles below that play workout animations corresponding to the workout types in the Fitness app.

Shelving carries demo iPhones displayed on the Elevation Lab GoStand, a collection of first-party accessories, and third-party workout equipment. Current offerings include the Satechi Foldable Aluminum Stand, Manduka eKOlite Yoga Mat, AirPods, and Powerbeats Pro. This collection of accessories will evolve and grow over time.

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The new Fitness+ Avenue replaces the Health and Activity Avenue, which included a backlit graphic of Activity rings and accessories compatible with the iOS Health app. Smaller Apple Stores and classic design locations will receive simplified displays.

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With many Apple Stores open by appointment only or operating with Express storefront service, Apple offers a larger collection of links to workout equipment from its online store and third parties. Apple Fitness+ begins with a one-month free trial for Apple Watch owners or three months free when you buy a new Apple Watch.

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Avatar for Michael Steeber Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

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