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Interactive: Apple Store displays bring Apple Music to life

New displays rolling out to Apple Stores across the world highlight the Apple Music catalog and give AirPods Max a true home. You can preview the display yourself with an interactive augmented reality model.

Animated tiles with vibrant album artwork, playlists, and video content fill the wall of Apple’s new Music Bay at Apple Stores with the latest design. iPads, Apple-designed headphone stands, and Beats or AirPods Max demo headphones are available for customers to try.

Special thanks to @ronronron911 for sharing photos of the new Avenue.

While Apple Stores have always featured headphone demos, never before has Apple Music been given such an immersive display. Below the demo experience you’ll find a variety of Apple audio products and third-party accessories including AirPods and AirPods Pro, Powerbeats Pro, and Beats Flex headphones.

You can experience the new Avenue from home with this full-scale augmented reality model. Viewing the display at 100% will require about 10 feet of space.

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New interactive experiences have continuously been added to Apple Stores over the past few months. Check out the latest HomePod, Apple Arcade, and Apple Fitness+ bays.

Follow along on Twitter for daily Apple Store news.

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Avatar for Michael Steeber Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber