The Apple Store Credo



The Apple Store credo could be changing this weekend as other retail changes are likely to be rolled out. We’ll share more details are we learn them (fill us in at or!) but until then check out a version of the Apple Store mission statement (click to enlarge) from 2011:

Some of the language and programs are pretty outdated now, but it’s a nice artifact from Apple’s retail history. Here’s another version from 2014 (current):

About the Author

Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.