Although the ASUS Zen Watch is uglier different to the Apple Watch, the company has taken no shame in ripping off its marketing materials. As noted by the Daily Dot, the video uses the same iconic swooping camera angles and flowing metal bands as Apple debuted way back in September. The similarities to Apple’s “Reveal” video (below) are too coincidental.

The ZenWatch even comes in two sizes and three case variants like the Apple Watch although it relies on three different colors of stainless steel rather than collections composed of aluminium, steel and gold materials.

Compare with Apple’s original.

About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.