Star Wars director J.J. Abrams is wearing an Apple Watch, joining Sam Smith and many others

The Force Awakens Panel LIVE from Star Wars Celebration Anaheim. StarWars.com - YouTube 2015-04-16 12-24-50-2

Apple’s relationship with the new Star Wars films has developed somewhat in the last few months. In a recent profile, Ive describes how Abrams had asked him on the design of lightsabers.

Clearly, the amicable relationship remains as Abrams is now pictured sporting the stainless Apple Watch, ahead of general release in a week’s time, at a panel discussing the upcoming Star Wars film. Other ‘celebrities’ have also been spotted wearing the watch, with Katy Perry and Pharell Williams both receiving gold Apple Watch Edition models. Apple seems to be seeding the device even more aggressively, with Sam Smith posting on Instagram that he too had been given an Apple Watch by Ive.

Yesterday, Karl Lagerfield was pictured with an Apple Watch Edition and what appears to be a custom-designed gold link bracelet — not currently available for order.

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Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.