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There’s an Apple Store hiding in your home

Apple is building its next great retail store in your living room. Have you seen the plans? Accelerated by the pandemic, Apple has created new platforms, polished existing services, and renewed its online retail efforts to create a home ecosystem just as immersive and memorable as its in-store experience. There’s just one catch: you’ll need to bring the tables.

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Before the Genius Bar: Behind the retail designs that paved the way for 20 years of Apple Stores

An Apple store within in a store in Japan circa 1999

When the first Apple Stores opened their doors twenty years ago this week, it wasn’t Apple’s first step into brick and mortar retail. Nearly four years earlier, Apple began a program to reimagine how Macs were sold. That desire to improve the customer shopping experience ultimately led to the Apple Store you love today.

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20 years of Apple Stores in 20 quotes

An Apple Store represented as a cake to celebrate 20 years of Apple Stores

This week marks twenty years since the first Apple Retail Stores opened their doors. From suburban malls to landmark architecture projects in the world’s top cities, the story of Apple Stores is one no individual can tell. It took a global team, still growing today, to shape a crazy idea from dream to reality and prove the skeptics wrong. Here are twenty highlights from along the way.

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Can’t visit an Apple Store? Try AirTag accessories and Precision Finding with AR

Starting today, AirTag and a collection of matching accessories are available to purchase and try hands-on at Apple Stores that have fully reopened. If you’re unable to visit an Apple Store location, augmented reality experiences allow you to compare Apple-designed AirTag accessories and discover Precision Finding from home.

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New World: Today at Apple imagines post-pandemic life through creativity

Today at Apple New World

“The sessions have been like tiny art galleries.” Han, a Creative Pro at Apple Carnegie Library, summed it up best in a discussion with illustrator Ohni Lisle on April 14. The event was the 19th of 21 virtual sessions held over the past 12 weeks thanks to a partnership between Today at Apple and It’s Nice That. Through those tiny galleries, more than 20 leading artists and a global audience of creatives shared profound ideas for a post-pandemic world.

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Accessible augmented reality tools unlock new experiences for art, education, retail, more

Creators are discovering new ways to tell immersive stories through augmented reality (AR). Driving the adoption of AR is a new generation of apps, tools, and technologies that democratize art creation and make virtual worlds instantly accessible to anyone. The evolution of AR from a novelty to an essential communication tool will unlock new experiences for artists, teachers, shoppers, travelers, students, and more.

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Apple Pickup, Express storefronts, and the point of no return

In 2011, Apple reversed the direction of scrolling with Mac OS X Lion. It was a point of no return. iOS popularity was accelerating, and the Mac had to adapt. Apple included a scroll direction toggle to smooth the transition. Some people loved the change and longtime Mac users expressed frustration, but one thing was immediately clear: computers had evolved, and there was no going back.

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With Fresco on the iPhone, Adobe hopes a small canvas can spark big ideas

Adobe is bringing Fresco, its life-like drawing and painting app, to the iPhone. The app is available for free today as Adobe MAX 2020 kicks off online with sessions streamed to artists around the world. I talked with Adobe and an artist beta testing Fresco on the iPhone to learn why they think big ideas can come from a smaller screen.

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Today at Apple everywhere: imagining the future of online creativity

Today at Apple Online Logo

The way we learn and create was transformed overnight when COVID-19 swept the world. As Apple Stores closed and in-store Today at Apple sessions were put on hold, an online outpouring of creativity proved that the arts remain essential to our lives even under extraordinary circumstances. When our crisis winds down, how can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?


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Augmented Reality: Meet the artists creating the future of storytelling

A small but growing number of artists are combining emerging technologies with creativity to make the world a brighter place. These illustrators, designers, and digital sculptors believe that augmented reality (AR) has the potential to unlock new forms of storytelling and self-expression. It’s a bold bet, and the artists I spoke to aren’t waiting around to see if the future they imagine will come true — they’re creating it.


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The Unofficial Apple Archive is on a mission to save Apple history and inspire new creators

“I totally forgot that Rihanna was used as the track for an iPad 2 guided tour. What a weird year.” Sam Henri Gold was giving me a progress update on what would eventually become The Apple Archive. He had just made it to 2011. Compiled from hundreds of videos and images spanning Apple’s near 44-year history, the collection is believed to be one of the largest of its kind ever made available. It launches today.


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Defining the decade: ten years of Apple on one page

Apple entered the 2010s just as the iPhone began to explode in popularity. The iPhone became the most successful consumer product, ever. Sales surged for another five years and still make up a majority of Apple’s revenues. However, we exit the decade with the iPhone making up a smaller portion of Apple’s business than ever before, as the company diversifies into strong lineups of wearables, tablets and services offerings.

But nothing is a simple straight line. Apple had to graduate through the passing of its founder, juggle relationships with an ever-expanding list of consumer and professional market segments, and adapt to the public attention and scrunity that only comes along as a consequence of being the biggest company in the world. This is a decade in Apple, on one page.


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