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1984

Three '1984' stories January 2014 - November 2015
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HTC copies Apple’s iconic 1984 commercial to advertise their iPhone copy

Avatar for Cam Bunton Nov 5 2015 - 5:06 am PT
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be-different

HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor for many consumers. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.

The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?


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A nostalgic look back at the Mac launch, and early advertising [Videos]

Avatar for Ben Lovejoy Jan 24 2014 - 5:08 am PT
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[youtube=http://www.youtube.com/watch?v=g_d5R6Il0II]

Those of us old enough to have been around to witness the launch of the Mac can enjoy a good dose of nostalgia today, while those who weren’t can try to imagine just what the world was like before the Mac, thanks to two YouTube playlists.

EverySteveJobsVideo has put together a playlist of 18 Steve Jobs videos, from the launch of the Macintosh at the Apple shareholder event 30 years ago today, through internal videos, some early ads to a set of videos featuring not just the original “1984” ad, but alternative versions and the story of the making of the famous video.

EveryAppleAds (sic), meantime, has collected together the complete set of Get a Mac ads, with the hugely successful “Hello, I’m a Mac / And I’m a PC” format.

[youtube=http://www.youtube.com/watch?v=DZSBWbnmGrE]