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Why is AAPL stock falling despite record sales, profits and cash?

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The stock market can often seem an irrational place, and never more so than where AAPL is concerned. The company keeps reporting record sales, has typically out-performed analyst expectations, takes home almost the entire smartphone industry’s profits and has so much cash it scarcely knows what to do with it – yet its share price is falling.

AAPL stock has fallen more than 14% since April, wiping $113B from the company’s market valuation. It dropped 7% in the past month alone. That’s the equivalent of McDonalds vanishing into thin air. What gives? 
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In rare TV interview, Tim Cook says he is ‘honored’ to be doing business with China Mobile

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In a rare TV interview, Tim Cook described this week’s launch of the iPhone on China Mobile as “a watershed day” for the company. While the soft-spoken Apple CEO is noted for the humbleness with which he speaks, it’s hard to imagine him describing Apple as being “honored” to do business with many other companies.

I’m so honored to be doing business with … China Mobile. It’s a huge announcement…we’re incredibly impressed with them, we have deep respect for them, and have had from the very first discussion that we’ve had together” … 
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Apple CEO Tim Cook moves to performance-based equity; some senior VPs cash-in

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Screen Shot 2013-06-21 at 2.49.58 PM

Apple just posted a slew of new SEC filings to their Investor Relations site. Back in 2011, the company’s Board of Directors approved an amendment that requires all restricted stock unit (compensation not actually issued until vested a certain time later) to be performance-based, rather than stock price-based. In an effort to “lead by example”, Tim Cook worked with the Board to change his large 1-million RSU 2011 award into performance-based compensation. In return, the RSUs will convert to common stock sooner.

In addition, multiple Apple executives sold large amounts of stuck after their RSUs vested today:


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