Apple today posted a new advertisement for the iPad to highlight artist Elliphant’s recording and beat making via the tablet. The one minute long ad highlights different applications used to make music with the iPad, ranging from first-party apps like Garageband to third-party programs such as Manual Camera and Nano Studio. The “iPad Remix” of the song All or Nothing is linked to from Apple’s page for the advertisement, and it is worth a listen to see how music made an iPad sounds. The full video advertisement is embedded below. This ad is the latest in a string of iPad Air 2 “Change” ads, which began going live after the new device started shipping last fall.
European department store chain Cora has chosen Apple Watch to grace the cover of its latest flyer this month hyping a February 14th date “subject to availability,” even though the Watch is on track to be released sometime in April, according to the latest from Apple CEO Tim Cook.
While we’ll have to wait and see who is more in the know on this matter (joking!), the September unveiling of the Apple Watch has spawned a new market of cheap knock offs and even promised competition from legacy watch industry insiders. Expand Expanding Close
Google appears to be experimenting with new “Listen Now” ads in search results for streaming music services including its own Google Play Music and competitors like Apple’s Beats Music. The Wall Street Journal first noticed the ads and confirmed the new format with Google:
The ads appear in searches on personal computers as well as mobile devices and are performing well for some advertisers, according to one person familiar with the results. Music services previously could have bought similar ads, but the grouping, display and labeling are new. “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search,” a Google spokesman said.
Google also confirmed to The Wall Street Journal that the music services pay per click just like traditional ads it displays in search. Along with its own Google Play service and Apple’s Beats Music, the Listen Now section is also currently showing ads from Rhapsody and Spotify.
Google has experimented with other types of links for content in search results including “Watch Now” links for movies and tv that direct users to its Google Play service. It also recently laucnhed app indexing on Android, which displays a button for users to quickly launch apps from search results.
As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March… Expand Expanding Close
Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.
In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s 10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. Expand Expanding Close
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.
Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:
Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.
In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs… Expand Expanding Close
Yesterday, we told you the U.K. Court of Appeal in London ordered Apple to remove “inaccurate comments” from the Samsung apology posted on its U.K. website within 24 hours. As part of the initial ruling, Apple was also supposed to post newspaper advertisements in the country explaining the court ruled Samsung did not copy the iPad’s design. Today, Apple removed the apology from its U.K. website, but it has yet to publish an altered version removing the four paragraphs the court took issue with. Apple originally requested 14 days to make changes, but the judge rejected that request.
At least Apple’s newspaper ad did not include the “not as cool” statements the courts had a problem with. TheNextWeb posted the image above; showing one of Apple’s ads ran in this morning’s Guardian.
Apple has begun airing their new “Love” iPad 2 ad, which showcases how the device is used in the daily live of people. In the ad you can see people using Apple’s iMovie to edit video, a basketball coach showing his team new plays, a band mixing their music, a designer, and more. The narrator remains the same as their other new ads like the iPad 2 “Learn” ad that aired in August. Expect more ads like this as Apple begins ramping people up for the holidays.
