Advertising Stories January 13, 2016

iAds

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:

While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.

Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.

The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.

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Advertising Stories October 19, 2015

App Store

Code analytics platform SourceDNA has found hundreds of apps on the App Store that used private APIs to collect private user data, like email addresses and device identifiers, slipping under Apple’s radar in the approval process. The code got into these apps through the inclusion of a mischievous third-party advertising SDK, which secretly stored this data and sent it off to its own servers.

Apple has now verified the SourceDNA report and is removing all of the apps that included the advertising SDK from the store, as using private API calls is a breach of App Review Guidelines. Apple has also patched its approval processes to prevent any more apps that use this technique to make it onto the App Store.

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Advertising Stories September 18, 2015

Ad Blocker 2-1

Apple’s support for building Safari ad blockers in iOS 9 was sure to be controversial as they negatively and directly impact writers/publications like us here at 9to5Mac and others that rely on advertising for revenue. And while a few ad blockers climbed the App Store’s top paid chart this week, the highest ranked Safari content blocker has been pulled after being sold for just 48 hours. Developer Marco Arment announced today that he decided to pull his ad blocker app Peace from sale, citing that it “just doesn’t feel good” to [profit from] the negative impact to “many who don’t deserve the hit.” expand full story

Advertising Stories August 24, 2015

Screen Shot 2015-08-24 at 5.55.10 PMApple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.

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Advertising Stories August 20, 2015

Flash demise 16-9

Amazon may have been Apple’s target when it unveiled its iBooks Store alongside the iPad in 2010, but the digital retail giant’s latest move is helping fulfill Steve Jobs’ vision of a web without Flash. Amazon Advertising issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Adobe cited “recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari” that interfere with displaying Flash ads. expand full story

Advertising Stories July 27, 2015

LandRover_360_User_Flow

After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. expand full story

Advertising Stories June 26, 2015

adblockers

Ads are things we all love to hate. While some can be amusing, and others can be useful, drawing our attention to products or services we weren’t aware of, mostly we view them as things to tolerate at best – and to be profoundly irritated by at worst.

Some think they have a simple solution to this: using an adblocker. Adblocking software has existed for desktop browsers for many years, but to date there haven’t been any effective blockers for iOS.

All that could change with iOS 9, however, with content-blocking capabilities built right into the platform. If Apple chooses to allow adblockers into the App Store (and we don’t yet know yet for sure that it will), that could require advertisers, ad networks, publishers and readers alike to up their games …  expand full story

Advertising Stories May 11, 2015

Apple Watch takes over top of YouTube homepage with animated ads

Apple has expanded its advertising campaign for the Apple Watch to the web. Apple has begun running a series of advertisements at the top of the YouTube homepage that are based on Apple’s trio of new Apple Watch TV ads. The advertisements are short video clips from the longer TV-oriented ads, and they link to Apple’s website to provide more information about the Watch, rather than the ads hosted on YouTube.

Advertising Stories May 6, 2015

Screen Shot 2015-05-06 at 3.32.02 PM

Update: Apple has uploaded its new “Change Everything” ad to YouTube, as well. It’s embedded below.

Apple has debuted its newest iPad marketing campaign, “Change Everything,” with a 1:30 commercial and a new website highlighting the apps that change the way people go about their daily lives. The ad starts off with a list of things that have changed since the release of the first iPad, such as small businesses and education.

From there the commercial demonstrates a variety of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives…

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Advertising Stories April 9, 2015

Apple Watch

As the launch of the Apple Watch nears, Reuters this evening reports that Apple has been increasing its advertising of the device significantly over the past month. Since the company’s “Spring Forward” event on March 9th, Apple has spent $38 million on its Watch advertising campaign. That number includes U.S. TV ads and digital responses.

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Advertising Stories February 19, 2015

Yahoo unveils new suite of dev tools including search integration for other apps

After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.

This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.”

Advertising Stories January 14, 2015

apple-watch-ad

With more developers and businesses taking advantage of Bluetooth beacons for advertising to nearby iPhone users, many consumers have concerns that the experience could be intrusive from an end user’s perspective. Apple Watch, scheduled for release later this year, could potentially add to that problem if Apple decides to allow iOS apps sending info to the smartwatch to also send advertising as we come in contact with beacons. It hasn’t yet, however, provided public details about what it plans for advertising on the device.

Despite the fact that there aren’t specific references to advertising in Apple’s guidelines for app developers building features for Apple Watch, a couple companies have already announced plans to deliver ads to the device. But do they know something we don’t? Or has Apple not yet made up its mind regarding what it plans for advertising policies on the Watch ahead of a launch expected in the next couple of months?

Sources at large advertising companies tell us Apple is being very cooperative, but that the company hasn’t relayed anything in the form of final guidelines. expand full story

Advertising Stories December 8, 2014

Yahoo will unveil a suite of dev tools for mobile apps at its first Dev Con Feb. 19

Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”

Today, Americans spend more time on their smartphones than watching TV – making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps… Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.

Yahoo didn’t give many clues regarding what exactly those tools will include, but it did say that VP of Flurry products, the mobile analytics and advertising company that it acquired earlier this year, will appear at the event with a “State of Mobile address.” It’s likely we’ll see the latest solutions from the Flurry team since joining Yahoo. Currently the company offers analytics services for tracking app performance and a mobile app advertising platform for both advertisers and publishers. 

Developers and others interested in learning more about The Yahoo Mobile Developer Conference scheduled for Feb. 19, 2015 in San Francisco can sign up here for updates.

Advertising Stories November 19, 2014

iad

When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported …  expand full story

Advertising Stories September 8, 2014

Spotify app to offer 30 mins of ad-free listening if you watch a 15-30 second video ad first

Spotify currently offers you a choice: pay ten bucks a month to listen without ads, or listen for free but have your music interrupted by audio ads. Those using the iOS or Android app will be offered a third option later this year: watch a 15-30 second video ad in return for 30 minutes of ad-free listening.

Known as Sponsored Sessions, the idea is that advertisers get the ability to run video ads for the first time, while the experience is made relatively painless for consumers by guaranteeing 30 minutes of uninterrupted listening afterwards.

Spotify began pitching the option to advertisers back in June, and Ad Age reports that a number of major advertisers have now signed-up.

Spotify will start testing the video ads in the fourth quarter with a limited number of brands and plans to extend them to all advertisers in the first quarter of 2015.

Coca-Cola, Ford, McDonald’s and Universal Pictures have signed on as the ads’ first global buyers. Kraft Foods, Target and Wells Fargo will be the U.S.-only launch advertisers.

The Spotify app is a free download from the App Store.

Via Engadget

Advertising Stories August 13, 2014

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Image via Cnet

Last month Samsung ramped up the anti-Apple rhetoric with a new ad campaign that depicted iPhone users as “wall huggers,” constantly tethered to a power outlet due to the inferior battery in their non-Samsung smartphones. Today Cnet reports that the company has taken its campaign one step further by trolling real-life iPhone users at power outlets throughout major airports.

The new ads take the form of posters near power outlets that read, “Samsung Galaxy S5 with Ultra Power Saver Mode,” followed by a tagline that appears to poke at Apple’s own recent ad campaign: “So you have the power to be anywhere but here.” If you’d like to take a gander at the latest salvo in the ever-escalating flame war between Apple and Samsung, you’ll be able to do just that very soon at JFK, O’Hare, and Midway airports. Samsung says even more airports could be getting the ads if they’re successful in the first three.

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Advertising Stories July 17, 2014

Amazon brings its mobile ad network to iOS apps

Amazon announced today that it’s bringing support for its Amazon Mobile Ads API to iOS, allowing app developers to place ads from the Amazon Mobile Ad Network in apps across platforms. The ads were previously only available to display on Android and Fire OS devices.

The Amazon Mobile Ads API lets you place high-quality display ads from the Amazon Mobile Ad Network in your app, helping you better monetize your apps and gain access to highly relevant ads from brand advertisers, including Amazon and its subsidiaries. Starting today, both Interstitial and Banner ads can now be displayed across iOS devices in addition to Android and Fire OS devices.  Beginning on July 25, 2014, ads can also be displayed on the Fire phone.  As a developer, you can now monetize your apps with the Amazon Mobile Ads API across iTunes, Google Play, and the Amazon Appstore while taking advantage of multiple targeting features.

The Amazon Mobile Ad Network rolls out to iOS today for users in the US, the UK, Germany, France, Spain, and Italy.

Amazon has more detailed info about the API on its blog for developers that want to get started integrating the ads in iOS apps.

Advertising Stories June 30, 2014

Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

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Twitter’s mobile app install advertising feature comes out of beta, goes global

Twitter has taken its mobile application install advertising feature out of beta and it has also taken the service global. Twitter talked about the feature, which allows companies to advertise mobile apps within the Twitter mobile app timeline, earlier this year. The video above explains how the service works. The app install feature can show apps from the App Store and Google Play based on “interest, keyword, TV targeting and tailored audiences” as well as based on “gender, geo, language and mobile platform targeting.” The service allows apps to be installed on smartphones directly via the Twitter app and the Twitter app will even notify users when the app is ready to use.

Twitter explains how advertisers can use the functionality:

Advertising Stories June 10, 2014

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.”  expand full story

Advertising Stories April 17, 2014

Twitterrific adds tweet editing workaround as Twitter announces ad-based app installs

Twitterrific for iOS gets a welcomed update today that notably brings the ability to edit tweets with a simple tap of the “more actions” icon. Of course, in order to get around the fact that Twitter doesn’t actually allow editing of tweets, what the function is really doing is quickly deleting the tweet and opening the compose window with original tweet’s text. From there you can quickly edit and share it as fast as possible.  

The app also gets a number of other bug fixes and improvements in the version 5.7.2 update available on the App Store now.

In other Twitter news, Twitter announced today on its blog that it’s launching a new mobile app promotion suite that will allow advertisers to promote mobile app installs both on and off of Twitter.

We have developed a full suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps. These are being tested in a private beta, and you may have already seen some examples of these app promotions on Twitter. For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.

While the Twitter Publisher Network will let mobile app devs run campaigns on Twitter with promoted tweets, Twitter is also teaming up with MoPub Marketplace for ads outside of its service. Twitter says MoPub is one of the biggest mobile ad exchanges in the world reaching over a 1 billion unique devices and serving “more than 130 billion ad requests inside Android and iOS applications every 30 days.”

Twitter has already been testing the new mobile app advertising suite with partners such as Spotify, HotelTonight, Kabam, and Deezer that you might have already seen in your Twitter timeline, but today it’s letting all U.S. advertisers sign up to the private beta through ads.twitter.com.

Advertising Stories April 15, 2014

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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Advertising Stories April 11, 2014

I’ve covered App.io a few times in the past. The service, which allows app devs to deploy fully useable HTML5 demo versions of their native iOS apps on the web, first launched under the name “Kickfolio” back in 2012. The goal for the company was originally to let devs bring demos of their apps to promotional webpages and it eventually expanded the platform to include Facebook and other channels. Today, and around 2 million interactive app demos later, the company is announcing that it’s bringing those same app demos directly to mobile devices as interactive ads.

The ads go a step beyond the interactive app-like experience that Apple promised, but never quite delivered, with iAd, and allows users to play a demo of the app before deciding to purchase/download or even visit the App Store at all. The ad starts off as a banner or like any other ad but turns into a demo version of a native iOS app that is fully playable for a set period of time before prompting the user to visit the App Store. The company tells me in its initial tests it saw “3-5x higher conversion rates than normal mobile ads.” expand full story

Advertising Stories April 1, 2014

As noted in a report today from Ad Age (via MacRumors), Apple is now allowing non-developers to access and use the iAd Workbench platform.

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.

Previously, iAd Workbench users had to at least be enrolled in Apple’s $99/year registered developers program, but now opening an iAd Workbench account will only require an Apple ID which is free to create with any Apple service or device. Ad Age reports that customers using iAd Workbench can choose between payment based on cost-per-click or cost-per-thousand impressions, although rates are currently not clear. expand full story

Advertising Stories February 18, 2014

iad

Apple is missing out on iAd sales opportunities because the company is too “slow, cocky and downright stingy” according to Madison Avenue media buyers cited in a piece in Advertising Age.

One exec told Ad Age that Apple doesn’t even have official sales targets for its ad business.

Cary Tilds, chief innovation officer for GroupM, said that Apple doesn’t have a big sales team. “It’s not their main focus to tell everyone in the world how amazing advertising in iAd is,” she said. “It’s just not as loud” …  expand full story

Advertising Stories January 12, 2014

Apple certainly isn’t shying away from using the iPad as a camera anymore.

Airing today is a brand-new TV advertisement touting the abilities of the iPad. The ad is in a serious tone and is voiced over by a quote from the film Dead Poet’s Society. Re/Code has the text from the advertisement:

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

“O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”

“That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

To go along with the TV ad, Apple has also posted a new webpage with the ad’s theme. This new page shares stories of the iPad being used in film-making, sports, and education. Original from movie below:

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Advertising Stories December 18, 2013

Comparing the newest Apple, Nokia marketing spots makes us weep for humanity

There’s been no shortage of debate regarding Apple’s latest holiday commercial as some have found it inspiring and emotional as others find it ridiculous and lacking a clear message. There will be debate in the coming weeks over Apple’s intentions with the message and whether or not they succeeded in tugging at our heartstrings. That being said, Apple looks like a gem, an angel, a bright light on a dark road compared to Nokia’s newest ad for the Lumia 2520. It’s true that Apple may have paused its traditional product-first advertising angle and replaced it with an arguably emotional holiday spot for the iPhone 5s, but it works leaps and bounds better than Nokia’s latest embarrassing excuse for advertising.

Advertising Stories November 12, 2013

Apple expands iAd Workbench program to additional countries

Apple debuted iAd Workbench in June, allowing developers to more easily purchase and control advertising for their own software through Apple’s iAd platform. Today, the iAd Workbench has been expanded into several additional countries, and is now available in the U.S., Canada, the U.K., France, Germany, Spain, Japan, New Zealand, Australia, Mexico, and Italy. App developers in those countries can now login to the Workbench tool and take fine control over how their apps are advertised through iAds.

Advertising can be targeted by age, gender, type of device, and even a user’s most-used app types, such as education or music. Budgeting tools and campaigns starting at only $50 make iAd Workbench much more suited to developers than before. Developers can create their own banners to appear in the ads and use the system’s statistics, which tie in with iTunes Connect, to judge the success of each campaign.

Advertising Stories October 18, 2013

Screen Shot 2013-10-18 at 9.52.04 AM

Opera MediaWorks is out today with its latest report on the state of mobile platforms for Q3 2013. The report, which gathers data from billions of ad impressions each month, notes that iOS continues the lead for mobile advertising, with around 44.4% of all ad requests and 50% of revenue on its platform. That’s compared to 31.32% for Android, but the lead for Apple is mostly thanks to gains from iPad.

Remove tablets from the equation and ad impressions on iPhone and Android smartphones fall to just 31% vs. 30.3%:

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Advertising Stories August 22, 2013

Pandora to drop 40 hour per month limit on free accounts just before iTunes Radio launch [Update: App updated with sleep timer]

During Pandora’s earnings call today, the company’s CFO, Mike Herring, announced that the service will be dropping its 40 hours per month limit on mobile devices for free accounts. TechCrunch posted this statement:

When we introduced the 40 hour mobile listening limit, we were confident that our scale – over 7% of total radio listening and Pandora’s number one ranking in most major markets – would allow us to take this action without impacting our key monetization initiatives in driving the disruption of the radio advertising market and driving our mobile advertising leadership. As our results have shown, the continued strong growth in our advertising revenue allowed us to cover the increased royalty costs with dollars left over to invest back into the business.

With these tools in hand, and insight into how they work, we are resetting our levers in September. Notably, Pandora plans to eliminate the blanket 40-hour-per-month limit on free mobile listening effective September 1st.

The company also published a related press release :

Pandora (NYSE: P), the leading internet radio service, today announced it will remove the 40-hour-per-month limit on free mobile listening effective September 1, 2013.

“We’re pleased to once again maximize free listening for everyone on Pandora,” said Tim Westergren, Pandora’s founder. “The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans.”

The limit on free mobile listening was introduced in March 2013 to manage rapidly increasing royalty costs. While in place, this affected fewer than four percent of total monthly active listeners. The company continues to utilize multiple additional levers to carefully and effectively manage its content cost.

Pandora has been dealing with the balancing act of paying for content and pushing out as advertisements. Back in May, Bloomberg looked into the situation and found that some investors weren’t sure if the limit would also reduce the number of ads delivered to users. Only around 4% of its listeners were going over the cap at the time, but only a portion of those users would return and buy into a paid subscription after the cap was reintroduced on mobile devices back in February. At the same time, the introduction of the cap saw the service’s total listening hours drop around 5.1% within a month:

Pandora’s results since implementing the cap suggest the company is starting to contain content costs, its biggest expense, without alienating listeners. With fewer hours of use, investors are concerned that the company is also sacrificing advertising revenue, said Michael Pachter, an analyst with Wedbush Securities Inc. in Los Angeles.

The company reported revenues of $162 million which is is up 58% YoY; however, iTunes Radio is expected to launch in just a few short weeks and we’ll find out at their next earnings call if Apple’s music streaming service affects revenue for Pandora. For its part, Apple has partnered with very large sponsors and secured multi-million dollar advertising deals for the iTunes Radio service.

Pandora is available free in the App Store. iTunes Radio will have a free version with ads, but users can listen ad-free by subscribing to the $24.99/year iTunes Match service.

Update: Also, Pandora’s iOS app has been updated to version 4.5 which includes a new sleep timer feature and additional bug fixes:

What’s New in Version 4.5

• Sleep timer with 15, 30, or 60 minute options to continue playing your favorite Pandora station while you fall asleep
• Bug fixes and improvements

Advertising Stories June 27, 2013

Bloomberg reports that a survey by ad effectiveness specialist Ace Metrix Inc showed that Apple’s new ‘mission statement‘ ad campaign has been far less effective than its traditional product-focused ads.

The company’s latest ad, which began airing June 10, has earned the lowest score of 26 Apple TV ads in the past year, according to Ace Metrix Inc., a consulting firm that analyzes the effectiveness of TV ads through surveys of at least 500 TV viewers. The ad scored 489 on the company’s scoring system, below an industry average of 542 and far below past iconic Apple campaigns that often topped 700. expand full story

Advertising Stories June 11, 2013

phil-schillerYesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge: expand full story

Advertising Stories April 25, 2013

T-Mobile-uncarrier-no-contract-plansFollowing the launch of T-Mobile’s new “Uncarrier” strategy alongside the $99 iPhone 5 and new no subsidy pricing plans last month, today the Washington State Attorney General has ordered T-Mobile to change its advertising calling its promise to offer no annual contracts “deceptive”.

The result of a court order filed by Attorney General Bob Ferguson and signed by T-Mobile will ensure the carrier’s commitment to changing advertising in order to properly outline “the limitations of its new no-contract” service plans. It will also allow “customers duped by the deceptive ads to exit their contracts with no penalty.”

“As Attorney General, my job is to defend consumers, ensure truth in advertising, and make sure all businesses are playing by the rules,” Ferguson said. “My office identified that T-Mobile was failing to disclose a critical component of their new plan to consumers, and we acted quickly to stop this practice and protect consumers across the country from harm.”

More specifically, the Attorney General’s investigation found T-Mobile “failed to disclose that customers who purchase a phone using the 24-month payment plan” would be required to stay with T-Mobile’s plans for 24 months or pay the balance owed on the phone in order to cancel their service. T-Mobile has been working with the Attorney General’s Office to come to a solution and has now agreed to the following terms: expand full story

Advertising Stories March 13, 2013

Samsung’s ad budget exploded past Apple and the rest of the field in 2012

We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:

Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.

Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.

The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”

To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.

Advertising Stories February 26, 2013

[ooyala code=”9wc3FtOTpudZkeXdJrtb8gXF-WmHpm1i”]

In the video above, Bloomberg West speaks with 72andSunny’s partner and creative director Jason Norcross about the thinking behind some of Samsung’s latest campaigns. 

If there is one person qualified to discuss the state of Apple’s current marketing efforts, it’s Ken Segall. Working alongside Steve Jobs’ creative team for more than a decade, Segall, the man who put the “i” in iMac, served as creative director at ad agency TBWA\Chiat\Day. He created some of Apple’s most iconic ads such as the legendary Think Different campaign. Segall took some time on his Observatory blog today to share his thoughts on how “momentum has been lost” for Apple’s marketing department at the hands of none other than the company’s biggest rival, Samsung:

While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to advertising…The fact is, it is being touched — often and effectively — by none other than Samsung…Samsung has made remarkable inroads in a very short time, for two big reasons.

According to Segall, the two big reasons Samsung’s advertising has eclipsed Apple’s is due to Sammy’s massive advertising budget and willingness to “bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve.” Specifically, Segall pointed to Samsung’s decision to run creative new ads at the Super Bowl and Oscars:  expand full story

Advertising Stories November 27, 2012

Apple highlights iPad mini Newsstand in new magazine ad campaign

Using its clever advertising tactics, Apple began advertising its 7.9-inch iPad mini in several print magazines. As seen on the cover of the New Yorker above and TIME below, the ads highlight the device’s small, compact design and show how a user can get access to the same magazine content from Apple’s Newsstand feature. This isn’t the first time we’ve seen Apple bust out advertising past the traditional TV spot this month, as it just began running 3D exploding iPod ads on several websites. It can’t hurt to try to juice sales just in time for the holidays, but, to be fair, they should have pixelated the display to signify the non-Retina screen.

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Source: Reddit, Instagram, @eduardosuarez

Via: Sam Stern

Advertising Stories March 28, 2012

Yesterday, we reported that the Australian Competition and Consumer Commission wants Apple to lose the “4G” marketing for the third-generation iPad, alleging it misleads consumers into thinking the device is capable of accessing 4G networks in Australia. Reports from ABC news quickly followed and claimed Apple would give refunds to customers and publish clarification regarding incompatibility with the Telstra network. Apple’s AU website now has “Ultrafast wireless” instead of “Ultrafast 4G” on the main features page, despite still advertising 4G as a highlight of the device through its international sales pages.

Now, authorities in other countries where the new iPad is not compatible with local 4G networks are investigating the issue. Authorities in at least the United Kingdom and Sweden confirmed they are considering investigations… expand full story

Advertising Stories February 14, 2012

While Samsung does not think Apple can compete in the television market (and it is not alone), the company is moving aggressively to win over Apple’s fan base with the now infamous ‘Samsunged’ campaign— a cornerstone of the South Korean conglomerate’s communications strategy. So, who is behind those pesky adverts? Director Bobby Farrelly, who is the brother of movie director Peter Farrelly of the “There’s Something About Mary,” “Dumb and Dumber” and “Kingpin fame.”

However, it was Samsung’s ad agency 72andSunny that hired Farrelly to film a series of anti-Apple adverts depicting bored Apple fans waiting in line for a new iPhone. The mocking began last November and culminated with a 90-second Super Bowl commercial for the 5.3-inch Galaxy Tab device with a stylus. An interesting profile by AdWeek revealed some of the secrets and tactics marketers use to talk iPhone fans into considering Samsung products for their next gadget.

Click here for key takeaways.

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Advertising Stories December 12, 2011

The Wall Street Journal reported this evening that Apple isn’t seeing the success they’d like with their iAd platform. The company has deployed iAd as an advertising platform throughout their iOS devices in the summer of 2010 and is now making changes in the hope of attracting both more developers and ad spending. First off, Apple is reportedly lowering the entry-level cost for marketers to $400,000 – down from $500,000 and even lower from the original $1 million when the platform was launched. Apple is also reportedly putting new caps on what it charges for clicks on ads, letting advertisers pay $10 each time an advert is viewed every 1,000 times (CPM) and $2 every time it’s specifically tapped on.

So why is Apple making these changes? Apple had tied for the lead in ad market share last year, but has reportedly fallen back to the third place in 2011 advertising market share, behind Millennial Media (#2) Google (#1), per IDC. Hoping to re-gain lost share, Apple is also launching a training program to bring in more advertisers onto the network, partnering with its media buying agency OMD, part of Omnicom Group Inc. to educate new advertisers on iAd, a standard practice providers of digital advertising platforms such as Google and Yahoo! have been exercising from the onset. In the recent weeks, executives from Pepsi, Clorox and JC Penny have reportedly visited Apple’s campus to talk about iAd. OMD also hopes to lure more advertisers in February 2012.

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