Apple has begun advertising the iPhone 6s to older iPhone users through the App Store, as spotted by @Dirk_Gently on Twitter. If a user browses the App Store, perhaps updating apps, with an iPhone 5s or earlier device, a modal popup may appear over the top of the view promoting the iPhone 6s as a ‘ridiculously powerful’ upgrade. Users are directed to learn more or ‘upgrade now’ which takes them to the Apple Store app to buy the new phone directly. The ad code appears to have been included alongside iOS 9.2.
Ad blocking extensions have been possible on Safari for Mac for a long time, but plugin architecture for Safari on iOS is much more limited. With iOS 9, Apple has added a special case of extension for ad blockers. Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.
The inclusion of such a feature at this time is interesting. Apple is also pushing its own news solution in iOS 9 with the News app, which will include ads but not be affected by the content blocking extensions as they only apply to Safari. There is also clearly the potential for Safari ad blockers to hurt Google, which seems to be a common trend with Apple’s announcements recently…
In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
Samsung is continuing its anti-Apple rant with a new television commercial titled “Samsunged.” Once more, the South Korean conglomerate laughs off those who would wait in line for a new iPhone. The commercial opens with the familiar scene as line waiters get a visit from their Galaxy SII-toting friend, and they promptly feel envious over his phone’s turn-by-turn navigation capabilities.
When asked by a girl waiting in the line how much he had paid for the navigation app, the Android person responded: “I didn’t, Galaxy S II just has it – it just comes with it.” To that, one of the Apple fans remarked angrily: “Ooooh, we just got Samsunged!”
It is also worth noting that the advertisement subtly pokes fun at the iPhone 4S’s same design as the iPhone 4, as well as its widely reported battery issues. The commercial starts out with the line’s awaiting customers eagerly watching a streaming video of the device they are hoping to buy being unveiled online, and upon seeing the device, one customer sighed: “Awe, that looks like last year’s phone.” The scene immediately transitions into the Galaxy S II user bringing his friends a white smartphone charger, presumably because their device’s battery is almost dead.
Apple fans are obviously going to be seeing more of these advertisements as the Super Bowl approaches. It is certainly interesting, though, that these commercials paint Samsung customers as hipsters.
