Alesis

Two 'Alesis' stories June 2012 - July 2012

Avid sells off its consumer M-Audio brand and video editing apps

Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.

Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”

Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation:
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Review: Griffin StudioConnect audio/midi interface & dock for iPad

We first told you about Griffin’s StudioConnect audio interface when it unveiled at the Consumer Electronics Show earlier this year. There are more than a few products on the market that make it easy to hook up your guitar, mic, or MIDI controller to the iPad for use with the many iOS apps that include built-in DAWs with CoreMIDI support (such as Apple’s own GarageBand). While it might not be the prettiest iPad dock we have seen, there are a few reasons why it beats the competition.

With StudioConnect, in terms of inputs and outputs, what you get is pretty basic: standard 5-pin MIDI in and out, one 1/4-inch mono input, and left and right RCA output. The large knob out front controls the 3.5mm headphone jack below it, while a separate volume wheel on the side is for your main output. It is more than enough to plug in supported mics, a guitar, or a MIDI controller, but it is clear that Griffin did not build the StudioConnect with professionals in mind. Most pros will not do anything too heavy-duty inside of an iOS app at this point. The inputs above will likely be sufficient for most musicians using the iPad as a mobile or writing setup.

While it does not offer some of the standard inputs and outputs that pros are familiar with, Griffin used its experience making iOS accessories to nail the design where the competition gets it wrong….

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