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Angela Ahrendts: ‘Incredible’ flagship stores in the pipeline, Today at Apple has been ‘absolutely huge’

In a new interview with Bloomberg, Apple’s former SVP of Retail Angela Ahrendts reflected on her time leading the company’s physical and digital stores and noted the success of Apple’s retail strategy over the past five years. For the first time since leaving Apple, Ahrendts directly responded to criticisms over store organization and customer experience.



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Angela Ahrendts details plans for life after Apple at Ralph Lauren fashion show appearance

Apple’s announcement earlier this week that senior vice president of Retail Angela Ahrendts will be departing from the company in April sent a wave of concern through the industry. Apple’s press release left details of Ahrendts’ departure and promotion of longtime Apple veteran Deirdre O’Brien open to interpretation, causing many to speculate around the terms of her exit and future plans after leaving Apple.



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Making sense of Angela Ahrendts’ departure and the future of Apple retail

Apple Angela Ahrendts

Yesterday, Apple announced that 30-year company veteran Deirdre O’Brien has been named senior vice president of Retail + People at Apple, a newly created role that merges employee relations responsibilities with retail experience management. Angela Ahrendts, the company’s current senior vice president of Retail, will depart in April after five years at Apple.

News of Ahrendts’ departure came as a surprise to the industry, leading Apple watchers and enthusiasts to speculate on the terms of her departure and Apple’s retail health. As the most senior member of leadership directly connected to Apple’s service and support channels, Ahrendts’ decisions are often analyzed through the emotional lens of customers frustrated by technical difficulties with their products or a stressful trip to the mall. But Apple makes decisions for long-term growth, not based on short-term impulses. So what does this executive shakeup say about the future of Apple retail?



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Angela Ahrendts departing Apple in April, Deirdre O’Brien named SVP of Retail + People

Update: Apple has refreshed its Leadership webpage to reflect O’Brien’s new role in retail.

After 5 years leading Apple’s retail initiatives, Angela Ahrendts will be stepping down as Apple’s senior vice president of Retail in April, according to Apple. In her place, Deirdre O’Brien is taking on the role of SVP of Retail + People.



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Angela Ahrendts calls Thailand’s first Apple store ‘the fullest expression of everything that Apple’s doing’

Ahead of the grand opening of Apple’s first retail location in Thailand this Saturday, November 10th, a new interview has shed more light on Apple’s thinking and goals for the project. Following last week’s special event at The Brooklyn Academy of Music, Thai YouTuber Ceemeagain Chatpawee sat down with retail SVP Angela Ahrendts in Williamsburg to learn more about Apple Iconsiam.



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Angela Ahrendts discusses intuitive leadership, challenges of building timeless brands, more in Global Leadership Summit interview

Today at the 2018 Global Leadership Summit in South Barrington, Illinois, Apple’s SVP of Retail Angela Ahrendts spoke about her leadership journey during an interview with author and coach John Maxwell.

Broadcast to 125,000 individuals both on-site and across host locations, at one of which 9to5Mac attended, the wide-ranging interview shed light on Ahrendts’s leadership strategy, Apple’s goal of enriching lives, and the challenges of building a timeless brand.



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Jony Ive told Angela Ahrendts ‘Don’t mess with the tables’ as she set about revamping Apple’s retail stores

When Angela Ahrendts was head-hunted by Apple to head up its retail operations, she said she was given one constraint on what she could change.

“In one of those very early conversations,” Ahrendts recalled, Ive said, ‘Don’t mess with the tables. They’re the same tables we used in our design studio and I love that it goes from the studio to the stores.’ He said, ‘They’re sacred.’”

She recounted the instruction in a new profile of her work …



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Tim Cook talks AR, his (someday) successor, and one-sentence comment on iPhone X availability [Video]

Buzzfeed briefly interviewed Apple CEO Tim Cook and retail head Angela Ahrendts at the recent opening of the new waterfront Chicago store, with Cook discussing augmented reality, rumors of his successor, and making a one-sentence comment on iPhone X availability.

Cook thinks AR is going to be as big in the future as mobile apps are today …



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Angela Ahrendts talks iPhone X launch, Amazon competition, and more [Video]

Apple retail chief Angela Ahrendts doesn’t want you to buy an iPhone X if it’s not for you, as long as you’re buying any other iPhone that is. In a new video interview held at Apple’s new Michigan Avenue flagship store in Chicago, Ahrendts discussed Apple’s retail strategy of not up-selling all customers to the iPhone X when it hits stores in two weeks.



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Retail chief Angela Ahrendts talks ‘Today at Apple’ and more in video interview

Apple Retail chief Angela Ahrendts has appeared in a video interview promoting the new Today at Apple initiative launching at Apple Stores this week. In the discussion with LinkedIn’s Daniel Roth, Ahrendts talks about her approach to leading Apple Retail to success when some retailers are struggling. Included in the video are some interesting numbers like Apple’s employee retention rate and even how many beacons were just installed overnight as part of the Today at Apple effort.



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Apple Store expanding new ‘Today at Apple’ initiative next month, Angela Ahrendts says [Video]

Angela Ahrendts, Apple’s senior vice president of retail, has appeared in a new video interview with CBS This Morning where she discussed her time at the company and new Apple Store initiatives. The major new Apple Store effort centered around customer engagement is called ‘Today at Apple’ and will launch at the end of next month.



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Apple unveils new Dubai Mall retail store with unique art display ahead of grand opening

We recently heard that Apple is planning to open a new retail store at The Dubai Mall in the United Arab Emirates, and today Apple officially unveiled its plans for the new location. Apple retail SVP Angela Ahrendts shared the news:

We’re getting ready for our newest store in UAE by celebrating local artists and entrepreneurs. Excited for Apple Dubai Mall!

The new Apple Store location doesn’t have a grand opening date set yet as preparations are still ongoing…



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