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Opinion: Apple badly needs to fix App Store search, but not by paid placements

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We heard last month that Apple has a team of around 100 people working on revamping the search functionality in the iOS App Store. If true, it’s long overdue because App Store search is a truly terrible experience. You know it, I know it, developers know it, everyone in the world knows it – except, it had always appeared, the Apple execs in charge of it.

If Apple is actually going to fix App Store search so that it works, that’s excellent news. But one part of the report sounded distinctly less encouraging.

One of the methods that Apple is considering is paid search. Essentially, developers and companies could pay to have their app shown more prominently in search results.

That gives the impression that Apple is more focused on generating additional revenue than delivering a great user experience …



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Search problems in iOS & Mac App Stores, with major apps failing to show & incorrect results [Updated 2x]

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[UPDATE: Users in comments and elsewhere are reporting similar issues with books and music, and Apple has now updated its status page.

Users are experiencing a problem with the App Store. We are investigating and will update the status as more information becomes available.]

[UPDATE 2: Apple says the issue is now resolved.]

A number of Reddit and Twitter users are reporting problems searching both iOS and Mac App Stores, with major iOS apps like Star Wars, Spotify and Google Apps failing to show up in search results – and even Apple’s own Xcode failing to show in searches of the Mac App Store. I’m seeing the same issues myself …



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