Despite Apple following the path of what made Netflix so globally popular — creating exclusive original content — analysts from JP Morgan are still advocating for an acquisition to be made. According to the bank, Apple should use its nearly $250 billion in cash to either purchase Netflix, Sonos or Activision Blizzard outright. As for a full takeover of Netflix, the bank estimates it would take at least $189 billion to be completed.
apple acquisitions Stories February 4, 2019
apple acquisitions Stories May 12, 2014
A Bloomberg analysis of the presumed acquisition of Beats Electronics by Apple says that while the two companies may have very different cultures, the partnership is not so strange as it might first appear.
“These aren’t strange bedfellows at all,” said Peter Csathy, chief executive officer of entertainment law firm Manatt Digital Media Ventures. “Steve Jobs really drove the relationship with the music industry. The executives at Apple and Beats know each other very well, and there’s a comfort level there” …
apple acquisitions Stories May 9, 2014
Apple’s apparent purchase of Beats took everyone by surprise. I must confess that my immediate reaction was to be slightly appalled. As someone whose audio tastes run more to B&O and B+W, I’ve always viewed Beats headphones as over-bassed, over-priced fashion items. But then my tastes in music admittedly differ somewhat from those of the typical Beats customer.
Even so, it’s still a little baffling at first glance. Tim Cook himself said a year ago that Apple asks two questions when considering an acquisition:
Would it help us make a great product, and would the culture fit at Apple?
My immediate answer to both would be “no,” so why would Apple spend $3.2B on a headphone manufacturer with a small sideline streaming music service … ? expand full story
apple acquisitions Stories August 22, 2013
Apple continues its maps buying spree with the acquisition of Embark, the development firm with 10 transit-related apps in the App Store, according to Jessica Lessin. Back in November, the company received an investment boost from BMW, but now it looks like Apple will be integrating the information directly into the Apple Maps application:
We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.
Apple has confirmed the deal to Jessica Lessin. expand full story