Apple staff

Apple has announced that longtime hardware executive Dan Riccio will be transitioning to a new role where he will continue to report directly to Tim Cook. Not much is clear about this new role, and its description is quite vague. They note that his new role will focus on a “new project,” and officially his title will be “vice president of engineering.” This new project could be anything from the long-rumored Apple Car or even Apple’s VR/AR hardware efforts.

Mark Gurman revealed on Friday that Apple has introduced a new reward program designed to boost iPhone sales in Apple Stores.

The program’s goal is to push Apple retail employees to sell more iPhones by promising rewards and all-expense paid vacations to Cupertino, California to employees who sell the most iPhones in their region, according to sources.

I do, of course, recognize the pressure Apple is under following flat iPhone sales last quarter and the company warning that its revenue will this quarter see its first ever year-on-year decline since 2003. But Tim Cook has himself repeatedly claimed that Apple focuses on making great products rather than sales numbers, repeating this line earlier this month.

Offering staff incentives to push iPhone sales strikes me as a mistake with the potential to damage the company’s image …

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Business Insider did some trawling through the employee reviews site Glassdoor to find out what Apple employees love about working for the company.

Perhaps unsurprisingly in a company co-founded by a man who saw his mission as changing the world, the feeling that you have a chance to do just that topped the list. It’s the philosophy reflected in the memo Apple gave to new employees on their first day, saying that people who join the company want their work “to add up to something … something big … something that couldn’t happen anywhere else.” 
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