Apple Store App Overview Updated August 5, 2020

Apple Store App

The easiest way to shop the Apple Store online.

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20 'Apple Store App' stories

April 2013 - August 2020

Apple Store App Stories August 5, 2020

Apple Store 10 Years Easter Egg

The Apple Store app turned 10 this past June, and Apple is celebrating the milestone with a fun Easter egg. Hidden inside the most recent update is a virtual surprise party.

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Apple Store App Stories July 29, 2020


Apple updated the Apple Store app for iOS and iPadOS today with a new For You tab filled with useful tips and shopping suggestions, as well as an immersive iPhone comparison tool.

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Apple Store App Stories June 15, 2020


On June 15, 2010, Apple released the Apple Store app in the App Store. The app recognized the growing importance of mobile shopping on the iPhone and elevated the in-store experience at Apple Retail Stores. On its 10th anniversary, let’s take a look back at the app’s design evolution and how it changed the way we shop.

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Apple Store App Stories May 12, 2020


At long last, Apple today has released a new version of the Apple Store app for iOS with support for Dark Mode. This update comes after Apple redesigned and revamped the Apple Support app with Dark Mode last month.

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Apple Store App Stories December 9, 2019


Apple released a major update to the Apple Store app today with a redesigned Shop tab that completely overhauls the online shopping experience. Products are now presented with richer visuals, featured recommendations, and more.

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Apple Store App Stories March 21, 2019


Apple updated its Apple Store app today with a few new features to spotlight Today at Apple sessions and make participating in the Apple GiveBack program easier. The update brings the app to version 5.3.

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Apple Store App Stories December 5, 2018


Apple today has released an update to the Apple Store app for iOS. The update brings the app to version 5.2 and includes new Siri Shortcuts, delivery options, and more.

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Apple Store App Stories October 2, 2018


iPhone XR pre-orders begin later this month on October 19th, and today Apple has updated its Apple Store app for iOS to prepare for that launch. With today’s update, Apple says iPhone Upgrade Program members will be able to use Siri Shortcuts to pre-order their iPhone XR.

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Apple Store App Stories December 6, 2017


Apple has quietly updated its Apple Store app for iOS this evening. The update brings the app to version 4.4 and includes new checkout features, a new iPhone purchasing option, and iOS 11 enhancements…

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Apple Store App Stories April 21, 2016

Apple Store app for iOS updated with peek and pop support

Apple today has pushed an update to the official Apple Store app for iOS that includes a couple of notable enhancements and bumps the app to version 3.7. Most notably, the latest update expands the capabilities of 3D Touch within the app.

Apple Store App Stories July 1, 2015

9to5Toys Last Call: Bluetooth selfie stick $11, Powerbeats2 Wireless $140, Car Jump Starter/Power Bank $60, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Today’s can’t miss deals:

Last Call Updates:

This Leviton wall outlet has two built-in USB ports: $19 Prime shipped (Reg. $25)

Review: At $11, MPOW’s pocketable iStick is the best Bluetooth selfie stick you can buy today

Beats Powerbeats2 Wireless Headphones (multiple colors): $140 shipped (Reg. $200)

Daily Deals: Anker Car Jump Starter & USB Power Bank $60, Samsung 5TB USB 3.0 Desktop HDD $120, more

Apple is giving away free downloads of iOS cooking app Green Kitchen ($5 value)

Review: Logitech’s Anywhere 2 Bluetooth mouse shines w/ adaptive scrolling

$50 iTunes gift card for $40 w/ email delivery from PayPal (20% savings)

Add creative decorations to your 4th of July picnic and save money w/ these easy do-it-yourself projects

The best lawn games to make your 4th of July cookout a success

Look like a real American hero at your 4th of July BBQ with this over-the-top USA garb

Giveaway: Owen & Fred’s Desk Essentials collection ups your work game while looking good, $250+ value

More new gear from today:

Check your iPhone battery levels from your Apple Watch for free with Power app (Reg. $1)

Samsung’s new Level U Bluetooth 4.1 in-ear headphones offer athletes another option for workouts

More deals still alive:

Apple iPad Air Wi-Fi + Cellular 128GB in Silver: $449 shipped (Orig. $929)

JayBird BlueBuds X Sport Bluetooth Headphones for $110 shipped (Reg. $170)

New products & more:

PIQ uses multiple sensors and a clever design to paint a clearer picture of your golf game

Enthusiasts create incredibly detailed 14-foot Starcraft II map out of LEGO

Apple Store App Stories October 20, 2014

Apple Store app for iPhone and iPad updated with Apple Pay support

Alongside iOS 8.1, Apple has released a new version of its Apple Store app just in time for Apple Pay. The new version supports Apple’s new mobile payment service with a dedicated “Buy with Apple Pay” button available at checkout. You can download the update for free from the App Store, but be prepared to pay real money for whatever you end up buying in the app.

Apple Pay is available today for iPhone 6 and iPhone 6 Plus users, and iPad Air 2 and iPad mini 3 users will be able to buy merchandise within apps when the new tablets ship later this week.

Apple’s Apple Store app is among the first apps to update with Apple Pay support, and a number of other apps are already hitting the App Store now that the service is available.

Apple Store App Stories October 1, 2014

Apple Store app updated for iPhone 6/6 Plus

Nearly two weeks after customers first got their hands on the new iPhone 6 and iPhone 6 Plus models, Apple has updated its Apple Store app to support the larger 4.7-inch and 5.5-inch screen sizes. The release notes add that version 3.0.1 includes an “iOS compatibility update” as well.

The app previously received a major overhaul ahead of the iPhone introduction bringing a single app that works on both iPhone and iPad, a new icon, and features for synchronizing shopping.

The Apple Store app for iPhone is available for free on the App Store.

Apple Store App Stories March 6, 2014

Stanford Apple Store

Once again, Apple is back to giving away free music through an iTunes promotion within its Apple Store app for U.S. customers. The new giveaway highlights three artists with “new tracks helping to define this year’s musical landscape.” Specifically, the app features tracks from Master Blaster Sound System, Bad Suns, and Kris Bowers. It’s worth checking out if you’re into discovering new music, but Amazon has some more traditional artists like George Strait, The Beach Boys, and Dean Martin in its Icon Series music giveaway over at 9to5Toys. Check below for how to grab the free tracks from iTunes. expand full story

Apple Store App Stories January 9, 2014

Apple Store app starts the new year by giving away fitness app

As we have previously noted, Apple began giving away selected paid apps, music and books in the Apple Store app as an incentive for users to download and check out the app. For the new year, Apple’s first free app through the Apple Store App is the 7 Minute Workout Challenge.

Apple Store App Stories December 4, 2013

As we’ve previously reported, Apple began giving away select paid apps in its Apple Store app recently as an added incentive to download and check out the app.

This week in particular Apple has replaced the free app with free music from iTunes instead. The playlist is appropriately holiday themed and features songs such as Silent Night by Kelly Clarkson and The First Noel by Mary J Blige. expand full story

Apple Store App Stories November 5, 2013

Apple takes Apple Store app Passbook gift card integration international

Back in October of 2012, Apple introduced the ability to purchase gift cards via the iPhone and iPod touch Apple Store application. These gift cards could then be shared via email to family and friends for use in the Apple Store. These gift cards could also be used via the Passbook application that Apple introduced with iOS 6. Since that time, the functionality has been exclusive to the United States, but today, Apple has taken it international.

Apple has updated the Apple Store app for several countries, including the United Kingdom, Canada, Italy, Australia, but not many of the countries in Europe in which we checked. Users in each of those countries can now buy Passbook-enabled gift cards through the application. There is no word on when the remaining European countries will see the feature.

Update: Three days after publishing this update, Apple also released a second update to address various bugs and other issues.

Apple Store App Stories August 12, 2013

Apple Store app now offering free book amid iBooks retail push

The iPhone Apple Store app has been updated over-the-air today to offer a free iBook download to customers. The book is Away in My Airplane by Margaret Wise Brown. According to a note sent to Apple retail employees today, the free book download is meant for employees to have context when discussing and pushing the iBooks app and iBookstore to customers.

As we reported last month, Apple will be pushing free content to the Apple Store app in order to entice customers to download the app. Apple Store employees are also instructed to ask new iOS Device customers to install the app. In turn, if more people have the Apple Store app on their devices, Apple could sell them more products.

The new book offer expires on August 28th, and it is exclusive to the United States, United Kingdom, Italy, France, and Sweden, according to an Apple employee.

As part of a general iBooks push, Apple started providing its retail employees with free book titles in order to boost familiarity of the service.

The Apple Store app received its first free piece of content in the form of the Color Zen iPhone app earlier this month.

Apple Store App Stories August 2, 2013

Screen Shot 2013-08-02 at 6.27.56 AM

Two weeks ago, we reported that Apple would update its Apple Store iOS app with the ability to receive free content. The app was updated a couple of weeks ago to lay the groundwork for this feature, and now free content has begun appearing. The first paid app (normally $0.99) for free is Color Zen, and Apple will provide either a new app, piece of iTunes media content, or iBook each week.

The functionality works both in Apple Stores and actually if you are not in a store. A user just needs to pull up a store inside of the app’s store panel (see image above). When you click the free content option, you are taking to a screen to finalize your download.

We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores. 

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Apple Store App Stories April 23, 2013

Apple Store app for iPhone updated with notifications for when you are eligible for iPhone upgrade pricing

Apple’s official Apple Store application for iPhone and iPod touch has been updated with some neat notifications-related enhancements:

– Choose to receive notifications that let you know exactly when you’re eligible for upgrade pricing on a new iPhone. And since all you need to complete the order is your Apple ID and password, buying your new iPhone is fast and easy (US only).

– Stay on top of your delivery with notifications. We’ll let you know when your order ships, keep you informed of any updates, and notify you when it’s delivered.

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