The giant screens that form part of the new Apple Store design created by Jony Ive reportedly cost $1.5M each.
We got out first look at the screens at the opening of the Brussels store in Belgium, as well as a tour of a mockup in December. We reported last September that Memphis would be one of the first U.S. stores to get the new design, and that store finally opened at the weekend at 2031 West Street in Germantown – but Albany Crossgates, NY, got there first earlier this year …
Apple describes its first store in Europe as “tired and outdated” as it joins the queue for a refresh
A planning application to refresh the design of Apple’s Regent Street store in London describes the current look as “tired and outdated” as it joins the queue to see a major redesign. This is expected to be broadly in line with the new look first seen in Brussels when it opened two weeks ago, overseen by Jony Ive in his new role as Apple’s Chief Design Officer.
The status of the building as ‘listed’ (historically protected) will limit the exterior changes the company is allowed to make, but the four Apple logos in the windows will be removed to allow in more light, reports the Evening Standard.
The brief looked to re-imagine the overall customer experience within the store and address a tired and outdated interior sales area […] Part of the proposed works is also removing the four Apple Logos from the Regent Street facade. This assists with natural light penetrating the retail floor and preserves the historic character of the facade.
The upper floor will be set back from the front of the building, to allow more light into the ground floor. The existing glass staircase will also be removed and replaced with ““two new dramatic staircases,” which we assume to be the spiral designs seen in many Apple Stores. The store first opened in 2004, and has seen only limited interior refreshes since then.
As with the Brussels store, the redesign will be carried out by Foster & Partners, the architects behind London’s famous Gherkin building. It’s not known when the work will be completed, the planning approval being valid for up to three years.
‘Next generation’ Apple Store redesigns to start rolling out this fall, Memphis one of the first in the US
A planning permission meeting for a new Apple Store in Memphis has seemingly revealed more information about Apple’s plans for its retail stores. According to the Apple representative, the Memphis project represents one of the first ‘next generation’ Apple Store designs that Apple is rolling out around the world, starting in the fall. The Memphis store will be part of the first rollout of the new look stores in the US.
So what does the ‘next generation’ Apple Store look like?